Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft’s ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.
The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.
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Special thanks to Jay Moonah for the opening and closing music.
Links from this episode: