POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It’s the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it’s a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted. In this episode, Neville and Shel break down POAPs and their potential for organizations, especially those looking to engage Gen Z-aged individuals.
The next monthly, long-form episode of FIR will drop on Monday, May 23, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.
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Special thanks to Jay Moonah for the opening and closing music.
Links from this episode: