A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode.
The next monthly, long-form episode of FIR will drop on Monday, April 18, 2022. FIR “shorts” — episodes under 15 minutes — will be available several times each week.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to firstname.lastname@example.org.
Special thanks to Jay Moonah for the opening and closing music.
Links from this episode: