Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
The next monthly, long-form episode of FIR will drop on Monday, March 21, 2022.
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Special thanks to Jay Moonah for the opening and closing music.
Links from this episode: