Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
The next monthly, long-form episode of FIR will drop on Monday, March 21, 2022.
We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to firstname.lastname@example.org.
Special thanks to Jay Moonah for the opening and closing music.
Links from this episode: