What does it take for a business to get attention on TikTok? In the case of Duolingo, the language training app, it’s a giant green owl and the kind of content that is outside most organizations’ comfort zones. Neville and Shel review the program and talk about how going viral on TikTok requires a different mindset than any other social media channel.
The next monthly, long-form episode of FIR will drop on Monday, February 14, 2022.
We are hosting a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to email@example.com.
Special thanks to Jay Moonah for the opening and closing music.
Links from this episode