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You are here: Home / For Immediate Release / FIR #200: Elon Musk Doesn’t Need No Stinking PR

FIR #200: Elon Musk Doesn’t Need No Stinking PR

October 19, 2020 by Shel Holtz and Neville Hobson 1 Comment

https://traffic.libsyn.com/fir/forimmed-200.mp3

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The October 2020 episode of The Hobson and Holtz Report features Neville and Shel discussing…

  • A look at how employees are handling life in the pandemic and what companies can do to help
  • Techlash hasn’t gone anywhere, but it has fragmented
  • Journalists need training on advanced verification techniques to curb disinformation
  • Sonic logos and other company-used audio needs to change to reflect broad public sentiment
  • Tesla has done away with its corporate PR department; apparently, all they need is Elon
  • Voice connects us to others even more than video — and way more than text
  • Dan York’s Tech Report covers Snapchat getting sounds, WordPress’s new ability to turn blog posts into Twitter threads, Cloudflare’s automatic platform optimization for WordPress, Spotify podcast promo cards, and the crazy amount of live streaming going on.

Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, November 21 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to fircomments@gmail.com. Spread the word to your communications community.

Shel is moderating a panel on digital storytelling on Wednesday, October 21. Steve Crescenzo is keynoting. The panel includes members of the FIR family Deirdre Breakenridge and Scott Monty, along with nonprofit communication consultant Damon Rawls. It’s free and online at 12:30 ET. Register here.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog.

Links from This Month’s Episode

  • A pulse on employees’ wellbeing, six months into the pandemic
  • The Future of Techlash: ‘Sentiment is Becoming More Fragmented’
  • Year in a Word: Techlash
  • Journalists need more training on advanced verification techniques to curb global ‘tsunami’ of Covid-19 disinformation
  • Why Some Sonic Logos Actually Hurt Their Brands During Covid
  • Tesla dissolves its PR department — a new first in the industry
  • Tesla’s Decision to Scrap Its PR Department Could Create a PR Nightmare
  • What Tesla’s Move to Eliminate Its PR Department Means for the Industry
  • Type Less, Talk More

Links from Dan York’s Report

  • Snapchat Now Lets You Add Songs to Posts, Launches With Preview of New Justin Bieber, Benny Blanco Track
  • WordPress can now turn blog posts into tweetstorms automatically
  • A New Way to Publish Your Blog Posts Simultaneously as Twitter Threads
  • JetPack 9.0 Introduces Loom Block,  Twitter Threads Feature, and Facebook and Instagram oEmbeds
  • Cloudflare Launches Automatic Platform Optimization for WordPress
  • Introducing (Spotify) Promo Cards
  • Spotify for Podcasters: Promo Cards
  • Dan York’s Spotify Promo Card
  • The Dan York Report on Spotify
  • Streamlabs & Stream Hatchet Q3 Live Streaming Industry Report

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Related Posts

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    FIR Interview: Threepipe's Jim Hawker on PR and SEO
  • FIR #139: Augmented PR

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio

Filed Under: For Immediate Release

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Comments

  1. Sallie Goetsch (rhymes with sketch) says

    October 24, 2020 at 3:06 pm

    Love the idea of commuting to the home office. Even if I did that on foot, it would give me a chance to listen to more podcasts.

    The voice-text experiments are interesting. I dislike being interrupted by calls I’m not expecting, and I definitely perceive making them as harder than it is, but I have to acknowledge that talking on the phone has the same advantages as listening to podcasts: you can do it while doing something else and you don’t have to sit in the same place all the time.

    But conducting a meeting over the phone can be chaos, if there is no set agenda and people are expected to just speak up when they want to say something. I know of one organization that had a very contentious international board of trustees who met every month by phone. They switched to Zoom and suddenly all got along better.

    I very often work with clients I’ve never seen (except in their profile photos), though I like to have a video meeting at least the first time so that I can picture them when writing or speaking. On the other hand, I conducted the first 16 years of my relationship with my husband primarily by email, so I might be a bit of an outlier.

    Reply

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