Today’s panel includes Shonali Burke, president and CEO of Shonali Burke Consulting; Chip Griffin, founder of CustomScoop and a communication consultant; and Doug Haslam, a senior consultant at Stone Temple Consulting. Today’s topics include…
- The opinion of the New York State Joint Commission on Public Ethics to expand the definition of lobbying to include PR professionals
- CodaStory, a pilot program to provide single-topic coverage of an issue that has faded from the front pages, and the rise of this form of journalism could affect organizations’ crisis communication efforts
- Dan York’s report on Facebook’s earnings and the rollout of Facebook Live to all iPhone users
- How Facebook Live could be used by organizations, and its potential impact on other popular live streaming video tools like Periscope
- Steps you can take to increase the likelihood that your video might go viral
- Whether the share-of-voice metric still matters (and why Christopher S. Penn thinks it doesn’t)
- The turmoil at Twitter and whether it will affect the way communicators use the service
- Whether PR agencies need to specialize (and if so, how), and whether we all need to become (as Steve Rubel says) “generalist specialists”
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About this week’s panel
A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rugers University School of Communication and Information. Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.
Chip Griffin is a writer and entrepreneur with a particular interest at the intersection of communications and technology. Chip has helped clients communicate more effectively through strategic messaging, writing, digital advice, and innovative web-based software. He sold one of his companies, CustomScoop, in the summer of 2015. After first getting involved with digital marketing and communications in the mid-1990’s, Chip became one of the first individuals to serve as a Chief Digital Officer of any major public relations firm. He has written for clients and publications for more than 20 years.
Doug Haslam’s career has spanned a variety of disciplines within the communications field: radio technology, editorial production, public relations, marketing, social media and digital. Doug began with public radio, producing news and thoughtful sports programs, moving into technology public relations, and currently to social media and content strategy for brands of all sizes and industries. Doug’s love of media has come full circle, as his most recent positions have seen him taking full advantage of his content creation skills, managing social media and brand publishing programs for a wide variety of clients.