Podcast: Play in new window | Download (Duration: 1:30:43 — 37.2MB) | Embed

Subscribe: Google Podcasts | Email | RSS | More

The first monthly episode of “For Immediate Release: The Hobson & Holtz Report” features co-hosts Neville Hobson and Shel Holtz discussing the following topics:

• How China is shaping the future of shopping — it’s online, social, and highly appealing to Gen Z
• Media coverage of local news is evaporating. Should business pick up the slack?
• Customer reviews are the new content marketing, says Jay Baer
• Movements mean more than brand purpose. Just look at Pornhub’s new movement to save the bees.
• The UK government has added 12,000 pieces of information to Google Assistant and Amazon’s Alexa
• When you think of Augmented Reality, do you think of audio? You should.
• Dan York reports on MindNode 6, WordPress 5.2, Pocket, Minnesota’s “Right to Repair” legislation, and Mozilla’s move away from IRC.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

The next episode of For Immediate Release will be posted on Monday, April 29.

Links from This Week’s Episode

• The Future of Shopping Is Already Happening in China
• Warren Buffett Sees Most Newspapers as ‘Toast’ After Ad Decline
• For many rural residents in U.S., local news media mostly don’t cover the area where they live
• Why is LinkedIn producing original journalism? LinkedIn editor-at-large Jessi Hempel explains.
• The job of the future is editor in chief
• Alabama News Center
• FIR Interview with Ike Pigott on the Alabama News Center
• Customer Reviews are the New Content Marketing
• Purpose is Dead. Long Live Movements!
• Pornhub Wants to Save the Bees With (What Else?) Bee Porn
• Patagonia Takes A Stand Against Companies That Aren’t Working To Better The Environment
• UK government adds ‘12,000 pieces of information’ to Google Assistant and Alexa
• This Augmented Reality Audio Podcast Brings the Camino De Santiago to Life Everywhere
• Bose brings audio AR shades and festival content to Coachella

Links from Dan York’s Report

• MindNode 6 Has Arrived
• WordPress 5.2 Field Guide
• Pocket
• Taking Pocket Further with Mozilla
• Minnesota May Be the First State to Pass a Right to Repair Law
• Synchronous Text

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio