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You are here: Home / For Immediate Release / FIR #181: A Fork In The Road

FIR #181: A Fork In The Road

March 25, 2019 by Shel Holtz and Neville Hobson Leave a Comment

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Neville Hobson and Shel Holtz resume The Hobson and Holtz Report — albeit as a monthly podcast — with conversations about these stories:

  • Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazines
  • Pandora is the first streaming service to introduce a sonic logo
  • In the aftermath of the terrorist attack in New Zealand, we find ourselves at a fork in the social media road
  • The nature of a news story determines the trajectory of its lifespan
  • Gartner expects AI to assume 80% of all project management tasks by 2030
  • Companies are now mining your voice to learn more about you for purposes both noble and nefarious
  • Facebook just won’t change even though the Cambridge Analytica scandal should have been a catalyst
  • Companies need to take social and political stands but it needs to be done strategically, according to new reports
  • Dan York’s Tech Report covers designing for teenagers, Apple’s March 25 event, Firefox for iPad, email as the future of social networks, and the final week of Google+

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

The next episode of For Immediate Release will be posted on Monday, April 29.

Links from This Week’s Episode

  • Print Magazines Dead? Bite Your Tongue (6 Reasons to Rethink Print)
  • Pandora Releases Its First Sonic Logo
  • The fork in the road for social media and our society
  • Did publishers and social media giants have a part to play in the Christchurch terror attacks?”
  • Christchurch terror attack: Social media changing the way we think – Martyn McLaughlin
  • Christchurch shootings: ‘Bad actors’ helped attack videos spread online
  • Facebook blocked over a million uploads of Christchurch attack video
  • Internet not to blame for hate
  • The Lifespan of News Stories
  • Unpacking the Lifespan of 2018’s Breaking News Cycles
  • Why Companies Want to Mine the Secrets in Your Voice
  • The Cambridge Analytica scandal changed the world – but it didn’t change Facebook
  • Study Finds Companies Need To Know Their Audience Before Taking Stands
  • Industry experts weigh in on brand purpose obstacles
  • Surprising don’ts for cause-related marketing

Links from Dan York’s Tech Report

  • IETF 104 Preview
  • Teenager’s UX: Designing for Teens
  • What to expect at Apple’s March event
  • Get the tablet experience you deserve with Firefox for iPad
  • The New Social Network That Isn’t New at All
  • Shutting down Google+ for consumer (personal) accounts on April 2, 2019

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Related Posts

  • FIR #216: FIR Joins MPN
  • FIR B2B #95: Blogging Rules of the Road
  • FIR Zoom Chat #9: Zoom Better

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio

About Neville Hobson

Neville Hobson is a communicator, social strategist, consultant, digital change agent, writer, and podcaster. He is co-founder and co-host of the 'For Immediate Release' podcast. Since 2000, his career has focused on working with organisations globally to help them leverage his experiences, knowledge and subject-matter expertise of social networks, social media marketing, analytics and insights reporting, to create and build foundations for authentic engagement and to expand online reach and influence. Full bio

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