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Today’s panel includes Gini Dietrich, CEO of Arment Dietrich and co-host of the Inside PR podcast; Zoetica Media CEO and award-winning blogger Kami Huyse; and Laura Thomas, chief blogger at Dell.  In today’s episode, we covered the following topics:

• A follow-up to last week’s story about T-Mobile CEO John Legere and his apology to the Electronic Frontier Foundation
• Gini’s report card on the PR industry: She gives us a C- because of the industry’s failure to embrace the PESO (paid, earned, shared, and owned) model of distribution channels and because our measurement approaches are still focused on outputs and outtakes, but not outcomes
• Related to Gini’s commentary, we look at Stephen Waddington’s Slideshare deck that offers 16 ways PR needs to change in 2016 (including “stop posting crap on the Web”)
• Specialty production houses may be the means by which organizations create content quickly. Is this an opportunity for PR and marketing agencies, or is it a threat?
• Rather than continue our excitement over Virtual Reality, maybe we should explore the possible downsides.
• Cision sent customized VR headsets to PR agencies
• Dell is helping customers figure out Virtual Reality
• Love U.S. President Barack Obama or hate him, it’s hard to deny that his legacy will include a never-before-seen level of engagement with social media. Can business learn anything from the administration adoption of digital media?
• Periscope is now streaming live within Twitter feeds (on iOS only, so far).
• Dell broadcast its CES talk via Periscope at the same time it was being broadcast in a closed video stream. If that broadcast had appeared in Twitter feeds, more people might have watched it.
• Peach is the latest shiny object, and some are already proclaiming it dead. Email, meanwhile, just keeps chugging along. Are we missing a bet by not committing resources to email marketing?

Connect with our panelists on Twitter at @ginidietrich, @kamichat, and @lpt.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

About this week’s panel

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.  She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media.  Her second book, Spin Sucks, is now available! She speaks, she writes for Crain’s Chicago Business and other publications

Kami Huyse founded Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the cofounder and organizer of the Social Media Breakfast Houston.

Laura P. Thomas is Chief Blogger for Dell. Laura brings More than 15 years experience in corporate communications and digital marketing roles to her work,  including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio