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Kami Huyse, CEO of Zoetica Media and co-host of the Communities that Convert podcast joins FIR host Shel Holtz to discuss ways companies can benefit from a study that finds people are asking their questions on independent forums instead of big social networks. Also in this week’s episode:

• A dive into the 2019 Edelman Trust Barometer
• A look at the 2019 State of Social Media report from Buffer
• Less than 10% of people can tell a native ad from original content
• Roo is a new chatbot that answers teens’ questions about sexual health
• Executive communicators really dislike internal communicators
• Facebook will integrate its three messaging apps
• Rosetta Stone adds AI to its iPhone app to help you describe objects
• Twitter is testing an “original tweeter” label for threads
• Girl Scouts can now earn a cybersecurity badge
• Google lobbied U.S. government so it could ban employees from organizing via email
• Dan York’s Tech Report includes a LiveJournal retrospective, a model online community, algorithms and bias, and the State of the Net 2019 conference.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Kami Huyse

Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC’s Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica Media. Her ideas and work in social media have been featured in several books. She serves on the Board of Directors of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination, and violence. She was named PR Professional of the Year in San Antonio, was recognized for a Social Media award by the Austin-American Statesman, has been named one of the 100 most powerful Women on Twitter by Twitter Grader, was listed as one of the 30 top people to follow in PR on Twitter by e-Releases, one of AG Beat’s Top 50 Influencers, a Top 100 Power Influencer in Houston, and one of 50 Follow-Worthy Marketing Measurement and Digital Analytics Experts. She is also a founder and administrator of the Social Media Breakfast of Houston. Kami and Madlyn Sklar co-host the Communities That Convert podcast.

Links from this episode

• 7 Podcasts for CCOs
• Kraft Takes Out Newspaper Ad Seeking Support of Furloughed Workers Amid Shutdown
• 10-Year Challenge: How the world has changed in a decade
• 2019 Edelman Trust Barometer
• Employees now deeply trust their employers — and 5 other takeaways from the 2019 Trust Barometer
• State of Social
• State of Social 2019: Untapped Opportunities for Marketer
• Facebook’s new Stories feature for event sharing actually sounds useful
• 9 in 10 People Can’t Tell Sponsored Stuff from Real News Online
• Planned Parenthood Launches Roo, a Sexual Health Chatbot for Teens
• The Highest Calling in Executive Communication: Employee Communication
• How Companies Secretly Boost Their Glassdoor Ratings
• Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger
• Rosetta Stone for iPhone adds AI to identify objects for live translations
• Twitter tests new ‘original tweeter’ label to highlight replies in threads
• These Girl Scouts are earning patches for cybersecurity skills
• Google Urged the U.S. to Limit Protection For Activist Workers
• Four out of five Americans distrust mainstream social media sites like Facebook

Links from Dan York’s Tech Report

• “The Linux of social media”—How LiveJournal pioneered (then lost) blogging
• How a Vermont Social Network Became a Model for Online Communities
• Yes, “algorithms” can be biased. Here’s why
• State of the Net 2019

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio