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Deirdre Breakenridge joins host Shel Holtz to explore how brands can benefit from starting and managing a Facebook Group. Also in this week’s episode:

• Amazon Web Services has come up with the coolest way ever to teach people a new technology
• The PR industry must condemn Definers Public Affairs
• A model for managing the non-content part of internal communications
• The “intelligent edge” may be the next hot technology trend
• Survey sheds light on the reviews people leave online about services
• How people worldwide think about online misinformation and disinformation
• Facebook launches a curated local-news feature in 400 American cities
• Illustrations are cropping up on some big-name website homepages
• A tool that’s way better than bookmarks
• Dan York reports on the Marriott data breach, WPML 4.1, running WordPress in a Docker container, and an update on the WikiTribune pilot

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Deirdre Breakenridge

Deirdre Breakenridge is the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books Deirdre speaks nationally and internationally on the topics of PR, marketing, branding, and social media. She is an adjunct professor at UMASS at Amherst and an online instructor at Rutgers University. She is also a LinkedIn video instructor. Deirdre hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named by Traackr as one of the top Social Media Engagers in 2014, awarded the Best 50 Women in Business by NJBIZ in 2015, and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and 2017.

Links from this week’s episode:

• SNCR Survey: 2018 Measuring Risks to Brand Equity — How Has It Changed in the Digital Era?
• SNCR Survey: 2018 Measuring the Impact of Data Privacy Compliance on Innovation
• AWS just launched a four-wheel drive mini-race car
• PRSA Forum: Statement on Definers Public Affairs
• The four layers of communication in a functional team
• How needs, narratives and networks can deradicalize extremists and build vibrant work cultures
• Intelligent Edge: A Definition
• The Intelligent Edge: What It Is, What It’s Not, and Why It’s Useful
• Google Most used Tool for Reviews, Study Finds
• Misinformation and Disinformation Unpacked
• Facebook must police Today In, its local news digest launching in 400 cities
• How Illustrations Impact Brand Identity
• Create Your Own Personal Archive of Web Pages With This Chrome Extension
• Why businesses are relying on Facebook Groups to build engaged audiences

Links from Dan York’s Report:

• Customer Data Isn’t Always an Asset: Lessons from the Marriott Data Breach
• WPML 4.1 Adds Gutenberg Compatibility
• How to Run WordPress in a Docker Container, Part 1
• Letter from Jimmy and Orit: What we have learned so far
• WikiTribune and the benefits of moving away from the “news story”
• Wikipedia’s co-founder wanted to let readers edit the news. What went wrong?

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio