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Communications consultant Shonali Burke joins host Shel Holtz to talk about the value of review sites in the wake of Google’s announcement that anonymous reviews are no longer permitted. Also in this episode:

• What it will take for Instagram to make IGTV a success
• Tim Berners-Lee wants to save the Web, and he’s leaving his full-time job to make it happen
• Survey reveals what will bring people back to your website
• Gen Z is using social apps more than they were a year ago
• Stories continue their surge in popularity
• There are 200 new entries in the AP Style Guide
• The Mayo Clinic releases a social media press kit for a documentary over which it had no control
• Do pop-up experiences actually deliver good experiences?
• Most businesses are taking steps to make sure their use of AI is ethical
• You can buy items on Amazon that you see (or take pictures of) on Snapchat
• Subway ads changed with the weather; store traffic grew 31%
• Microsoft Teams lets you blur the background in video calls
• An enterprise developer kit is on its way for Cortana
• Microsoft is adding Linkedin to Office tools like Outlook
• Nordstrom co-created a new brand with one of its top influencers
• Dan York and Neville Hobson discuss an app Internet Society members used for their conference in Panama

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About Shonali Burke

A veteran of small and large PR agencies, Shonali Burke is the award-winning president & CEO of her eponymous social PR consulting firm, Shonali Burke Consulting, Inc., where she and her team(s) help for- and non-profit organizations small and large reach business goals by taking their communications “from corporate codswallop to community cool.” Shonali also serves on the Adjunct Faculty at Johns Hopkins University in its M.A. /Communication program, as well as the Rutgers University School of Communication and Information.  Before launching her own consultancy, Shonali worked as Vice President of Digital Media and marketing for MSL Group, and as Vice President of Media and Communications for the ASPCA.

Links from this episode

• Instagram Users Are Disappointed With IGTV: Now What?
• One Small Step for the Web… 
• 68% of Americans Still Get Their News on Social Media, Even If They Don’t Trust It
• Consumers revisit company websites when they find quality content
• More Millennials, Gen Z Are Using Social Apps
• Facebook and Messenger Stories now claim a combined 300 million daily active users
• Starz sees two times the video-completion rates in Facebook Stories than in News Feed
• Content Marketers: Brush Up on 2018 AP Stylebook
• Announcing The Mayo Clinic Film Social Press Kit
• The Social Press Kit
• The Existential Void of the Pop-Up ‘Experience’
• Businesses are gearing up for more ethical and responsible use of AI
• Snapchat lets you take a photo of an object to buy it on Amazon
• Subway boosts foot traffic 31% by targeting ads based on weather patterns
• Microsoft Teams can now blur backgrounds during video calls, thanks to AI
• Microsoft is building LinkedIn into Outlook and other Office apps
• Microsoft launches Cortana Skills Kit for enterprise developers
• Inside the launch of Something Navy, Nordstrom’s first influencer-created brand
• Google Ditches Anonymous Reviews—How Your Business Can Benefit

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio