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Mark Story and Chuck Gose join host Shel Holtz for conversations on this week’s episode. Mark and Shel explore how social media has doubled the price companies pay for crises while Chuck and Shel chat about right-leaning Facebook employees who aren’t going to take it anymore. Also in this week’s show…
- A beer company is going to try to sell subscriptions to a streaming TV service
- PRSA apologizes (sort of) for a questionable social media quiz
- More Americans trust the news media than last year (including Republicans)
- The Associated Press is going to track IP violations with blockchain technology
- Phil Gomes leaves Edelman to become CCO of a blockchain company
- Employee engagement in the U.S. is on the rise
- Forty percent of U.S. employees think they’re underpaid; most are still happy with their jobs
- Facebook is the top social network for every demographic except teens
- Amazon does everything wrong in its launch of an employee advocacy program
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About this week’s conversation partners
Chuck Gose is the founder of ICology, a resource dedicated to “interesting people doing interesting things in the world of internal communications.” As part of iCology, Chuck hosts the ICology podcast, which features practitioners and experts sharing their advice and insights. Chuck is a strategic advisor to SocialChorus and is co-creator of The Very Hungry Communicator. He previously worked as vice president of business development and partnerships at StaffConnect and corporate communication practice leader at BroadSign.
Mark Story is a one-time contributor to FIR. Mark currently works director of strategic communications at American University. He has also served as communication counsel and social media lead for the National Cancer Institute, and he was director of International Corporate Affairs for the Alibaba Group in Hong Kong and the first-ever director of New Media for the Securities and Exchange Commission. Mark also put in time on the agency side as a senior VP for Fleishman-Hillard and a vice president at APCO Worldwide. Mark is also the author of the book, “Starting Your Career as a Social Media Manager,” which was published in 2012. Mark also teaches at Johns Hopkins University.
Links from this week’s episode
- Craft-Beer Company Taps Streaming Service for Growth
- PRSA apologizes for quiz asking “What PR princess are you?”
- Podcasting continues its meteoric rise, creating more opportunities for marketers
- Crisis impact—reputation events twice as costly for brands since rise of social media
- More Americans trust media than they did last year—and most trust local news
- The Associated Press signs on with journalism blockchain startup Civil
- Bloq hires Edelman’s Phil Gomes as CCO
- Employee Engagement on the Rise in the U.S.
- Poll: Four in 10 U.S. workers say they are underpaid
- Facebook Is Tops with Everyone but Teens
- Dozens at Facebook Unite to Challenge Its ‘Intolerant’ Liberal Culture
- Is your company overlooking employees as it goes political?
- Amazon workers are being paid to defend the company on Twitter
Links from Dan York’s Report
- Giphy is launching its own take on stories with curated GIFs throughout the day
- Microsoft is redesigning Skype once again and killing its Snapchat-like feature
- Microsoft is bringing Minecraft: Education Edition to the iPad
- Twitter testing Facebook-like reply threading and status indicators
- Twitter rival Mastodon isn’t safe from online mobs either
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