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Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report. Topics included…
- P&G is attempting to trademark common internet acronyms, including LOL.
- Texting has become a common tool in political campaigns. Will it find its way into marketing?
- Gen Zers will outnumber Millennials within a year. There are implications for communicators.
- Should your company be on IGTV?
- A look at vanished technologies from Gartner’s 2017 list of emerging technologies.
- Engagement on Facebook is plummeting.
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About Neville Hobson
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection. Neville is on Twitter at @jangles.
Links from this episode:
- P&G tries to trademark online acronyms
- Text campaigns are changing American politics and nobody’s ready
- Gen Z is Set to Outnumber Millennials Within a Year
- Instagram’s New TV Feature: A Good Idea for Brands?
- What Instagram’s IGTV Can Offer Brands
- Ten examples of brands already CRUSHING IT on IGTV with Vertical Video
- Gartner’s Great Vanishing: Some of 2017’s Emerging Technologies Just Disappeared
- Buffer Analyzes 43 Million Facebook Posts: Facebook Engagement Declines 50 Percent
Related Posts
OMFG. Someone really doesn’t understand how trademarks work in the US. (My attorney trained me in the useful skill of conducting USPTO trademark searches for people who wanted to file trademarks, and a few years later I did some work for a naming company, so I got to be pretty familiar with this.)
It’s possible to have several trademarks that include the same term, as long as the trademarks are in different categories of goods & services. If you search for ‘LOL’ in TESS (the trademark search engine, which hasn’t changed its UI since the early 2000s), you get 67 results. Check it out at http://tmsearch.uspto.gov.
When you are awarded a trademark, you only have rights over the use of the mark in your category. So unless you are using ‘LOL’ as the name or tagline for ‘Non-medicated liquid soap; dishwashing detergents; hard surface cleaners; and air fresheners,’ you’re in the clear–at least with regard to P&G. You might have to worry about those other 66 trademark holders, though.