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If anybody tells you 1 hour and 22 minutes is too long for an episode of a podcast, it can only mean they didn’t listen to this episode of “For Immediate Release”! Host Shel Holtz chats with Kami Huyse about whether decentralized social networks can ever compete with the big walled gardens, Michael Ambjorn on why transparency is so important to building trust, and Steve Crescenzo on AI products that digest employee emails to assess levels of engagement. Also in this episode…
- The Mayo Clinic and CNN exchange jabs over a reputation-damaging report
- Elon Musk’s tweet — which nobody reviewed before he sent it — has provoked an SEC investigation
- The public wants the big internet companies like Facebook and Twitter to do something about fake news, bots, and other forms of misinformation
- Nine communications organizations issued a joint statement supporting a free and independent press the same day more than 350 newspapers ran editorials in response to President Trump’s continued assaults on the media
- Google and employees who were divided over the development of a search app that censor came together when they discovered an employee was sending updates from a closed meeting to a journalist
- California firefighters are using an Augmented Reality tool to stay up to date on on-the-ground information
- St. Louis University is putting Amazon Dot smart speakers into all of its dorm rooms
- Smart speaker sales will increase 50% next year
- People who buy products using a smart speaker almost always buy the first item they hear
- In-N-Out’s lawyers have issued a pun-riddled cease-and-desist letter
- Pop-ups are appearing in big cities specifically so people can share photos from inside them on Instagram and Snapchat
- Only about 20% of the content produced by marketers gets used by Sales
- Plastic surgeons are being inundated with requests to make people look better in their selfies
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our conversation partners

Michael Ambjorn is Past Chair of the International Association of Business Communicators. He is also founder of Align Your Org where – with a participation-centric approach – he and his colleagues enable effective strategic planning, communication – and clarity of execution. He has held leadership roles at IBM, Motorola and the 260–year–old Royal Society for the Encouragement of Arts, Manufactures and Commerce. A consummate connector, speaker, facilitator – and mentor – he is also active in a number of further networks.

Steve Crescenzo started Crescenzo Communications 16 years ago after leaving his post as Editorial Director and VP of New Product Development at Ragan Communications

Kami Huyse is the founder of Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston and serves on the board of CiviliNation. With Madlyn Sklar, Kami co-hosts the Communities That Convert podcast.
Links from this week’s episode:
MAYO CLINIC vs CNN
- Escape from the Mayo Clinic Part 1: Teen accuses world-famous hospital of ‘medical kidnapping’
- Escape from the Mayo Clinic Part 2: Parents break teen out of world-famous hospital
- Mayo Clinic responds to false, sensationalized CNN story
- Escape from the Mayo Clinic: How CNN reported the story
- Mayo Clinic disputes CNN’s ‘inaccurate, irresponsible’ patient escape story
- Mayo Clinic, CNN tussle over ‘Escape’ story
THE PUBLIC AND INTERNET NEWS
- Americans’ Views on News Content From Internet Companies
- Americans don’t think the platforms are doing enough to fight fake news
- Jack Dorsey says he’s rethinking the core of how Twitter works
- Can Twitter change its ‘core’ and remain Twitter?
- Platforms Are Not Publishers
GOOGLE: TRANSPARENCY, TRUST, AND CULTURE
- Google employees demand more oversight of China search engine plan
- ‘F— You!’: Press leaks during Google’s all-hands meeting enrage insiders and break a cardinal rule at the company
- Google Employees Are Organizing To Protest The Company’s Secret, Censored Search Engine For China
- Google defends controversial China project in meeting with employees
- Here’s What Happened At Today’s Google All-Hands Meeting
OTHER REPORTS
- Tearful Elon Musk Tells NYT Nobody Reviewed his Bombshell Tesla Funding Tweet
- Why decentralized social networking never makes it — ever heard of Crossing the Chasm?
- IABC joins eight other communication and public relations organizations in issuing a statement in support of a free press globally
- What Your Boss Could Learn by Reading the Whole Company’s Emails
- Why this CEO makes everything she does transparent to all employees
- California firefighters use Augmented Reality in battle against record infernos
- Smart speaker sales on pace to increase 50 percent by 2019
- Digitas report: Brand loyalty is at risk with voice-based purchases
- In-N-Out sends cease and desist to SF brewery Seven Stills over In-N-Stout beer
- ‘Instagram playgrounds’ for the hashtag obsessed are taking over U.S. cities”
- 80% of Content Created By Marketing Goes Unused by Sales, Survey Reveals
- The Online Magazine You Can’t Read Online
- Plastic surgeons say more patients coming in with ‘Snapchat dysmorphia’
Link from Dan York’s Report
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