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Susan Getgood joined FIR host Shel Holtz to talk about the latest influencer marketing reports, including the Pernod’s wildly successful Malibu Games. Also on this week’s show…
- An update on the European Parliament’s consideration of draconian copyright protections that could cause the Internet serious damage
- Instagram will let users add copyright-protected music to their Stories
- Copyright didn’t help one musician much
- California’s Supreme Court ruled that Yelp cannot be forced to remove negative posts that a judge has deemed defamatory
- Another court thinks it’s okay to use copyrighted photos from the Net without permission for commercial purposes
- LinkedIn is trying to become your morning source of business news
- White Castle used Facebook Live to poke fun at QVC-like programming while promoting a new food product
- A study found glowing five-star reviews don’t work as well as moderately positive four-star reviews
- Google’s Speed Update is coming this month
- How Minecraft is helping save the coral reefs
- Dan York reports on WordPress updates, “Shortcuts” in iOS5, the new Tanzanian government imposing a social media tax while Malaysia’s new government is dumping its anti-fake news law
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About this week’s guest:
Susan Getgood connects brands with the audiences that love them through innovative marketing strategies, compelling digital storytelling, and authentic influencer endorsement. Before re-opening her consulting practice at GetGood Strategic Marketing in 2017, Susan’s most recent corporate role was Senior Vice President of Strategic Planning & Insights at SheKnows Media. She joined SheKnows following its acquisition of BlogHer in November 2014, and also served in Integrated Marketing and Influencer Marketing roles at both organizations. Before joining BlogHer in 2010, Susan was an independent consultant helping organizations integrate social media into their marketing strategies to meet their customers online, build their brands and drive revenue. Clients included HP, Kaplan University, Kraft, Goodwill Industries and CamelBak as well as PR agencies, start-ups and small businesses nationwide. She has also held a variety of corporate marketing and management roles including Senior Vice President of Marketing at Internet software company SurfControl, General Manager of Cyber Patrol, and Director of Corporate Communications at The Learning Company.
Links from this week’s episode:
- EU’s ‘internet-wrecking’ copyright law rejected: But it’s not dead yet
- Instagram Stories now lets its 400M users add soundtracks
- Musician Writes Original Track, Then Gets Copyright Infringement Notice After Someone Steals It
- California high court: Yelp can’t be ordered to remove posts
- Court Rules Images That Are Found and Used From the Internet Are ‘Fair Use’
- Why LinkedIn wants to make original journalism
- With stunts and viral videos, more brands turn to social media ‘influencer’ marketing
- White Castle Hawks Chicken Rings in QVC-Style Facebook Live Event”
- Research: Glowing Reviews Aren’t Always the Most Persuasive
- Google To Push Out ‘Speed Update’ In July For Search Results
- This is How Minecraft is Helping to Repair Real Coral Reefs in Mexico
Links from Dan York’s Tech Report:
- WordPress 4.9.7 Security and Maintenance Release
WordPress 4.9.8 to Introduce “Try Gutenberg” Callout - WordPress 5.0. What You Need to Know!
- How to Use Shortcuts in iOS 5
- Strict new internet laws in Tanzania are driving bloggers and content creators offline
- Malaysian Government Decides To Dump Its Terrible Anti-Fake News Law
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