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On this week’s episode of “For Immediate Release,” Shel chats with Gini Dietrich about how companies might handle the flood of negative reviews posted to Yelp and TripAdvisor for political purposes (even to restaurants that share the same name but weren’t involved in the incident that upset those who disagreed) and Jen McClure and Shel talk about whether it’s a good idea (as one article suggested) to create PR about your company’s privacy and security activities. Also on this week’s episode:
- Google prepares to test Duplex, its talking reservation bot
- LinkedIn thinks QR codes can help finally kill the business card
- Ricoh has introduced “clickable paper”
- Facebook has launched a print magazine
- Netflix CEO Reed Hastings has demonstrated how to apologize
- Publishers are backing away from viral videos in favor of producing TV series
- Brands are flocking to Instagram’s new IGTV
- Macy’s puts a new (and awesome) spin on employee ambassadors
- Salesforce employees are the latest to petition their CEO to stop working with a customer
- DanYork reports on Instagram’s new features including video chat, the addition of reactions to Facebook Stories, and Chrome v68 showing sites as not secure (and how Cloudflare may easily solve that problem for you).
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About this week’s guests:
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly podcast about communications and social media. Her second book, Spin Sucks, is now available! She speaks, she writes for Crain’s Chicago Business and other publications.
Jen McClure is CEO of JEM Consulting & Advisory Services. Prior to founding JEM, Jen was Vice President of Digital & Social Media and the head of the Digital Center of Excellence at Thomson Reuters. In 2005, Ms. McClure founded the Society for New Communications Research, a nonprofit research and education foundation and think tank and was President of the Board of Directors from 2005-2016, when the organization merged with The Conference Board. She now chairs the Advisory Board of the new organization.
Links from this episode:
- Shel Holtz’s Nuzzel newsletter
- I talked to Google’s human-sounding AI on the phone: Here’s what I learned
- Google Gives Its Human-Like Phone Chatbot A Demo Redo
- Google’s reservation-making AI will be making calls soon
- Turn Your Offline Conversations into Online Connections with LinkedIn QR Code
- Turn Your Offline Conversations into Online Connections with LinkedIn QR Code
- The first textbook with clickable paper
- Facebook launches print magazine called ‘Grow’
- A New Generation of Food Magazines Thinks Small, and in Ink
- Children prefer to read books on paper rather than screens
- eBook sales continue to decline in first three months of 2018
- Read the Netflix CEO’s excellent memo about firing an executive who used the N-word
- Yelp, The Red Hen, And How All Tech Platforms Are Now Pawns In The Culture War
- Why publishers are ditching viral clips for long-form video series
- How brands are using Instagram’s new long-form video feature, IGTV
- How your company’s security measures can generate great PR
- Report: Employee advocacy trumps influencer marketing
- Influencers, celebs and athletes aren’t convincing consumers—who do we trust now?
- Macy’s Style Crew
- How Macy’s is using its store employees and stylists as Instagram influencers to drive sales
- Salesforce Staff Ask CEO to Revisit Ties With Border Agency
- Why tech worker dissent is going viral
Links from Dan York’s Tech Report
- Instagram’s video chat and new custom AR filters arrive today
- Facebook makes Stories another Like contest with emoji reactions
- Troy Hunt’s “HTTPS Is Easy” website
- Chrome will mark all HTTP sites as ‘not secure’ starting in July
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