Lee Odden joins Shel for a chat about optimizing content for voice search and Elizabeth Sosnow drops in to talk about how communicators can help employees improve their interpersonal communication skills. Also in this week’s episode:
- Google plans to double podcasts heard on its platforms
- The #DeleteFacebook movement isn’t having much of an impact (and no, you’re not the product)
- A burger joint’s effort to get publicity based on its employees unionizing backfires
- There’s an ad on the blockchain
- Dan York’s tech report looks at Mosaic’s 25th anniversary, news links in Twitter, reduced visibility for fake news on Facebook, the “you are the product on Facebook” trope; and an interview with Jeff Bezos
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About our guests
Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.
Since 1996, Elizabeth Sosnow has been part of the management team responsible for the Bliss Integrated Communication‘s overall operations and strategic direction. As Managing Partner and co-owner, she creates and oversees integrated marketing strategy and execution for large professional and financial services accounts. Elizabeth directs the firm’s digital activities, helping major clients and colleagues assess and maximize audience engagement via evolving communications tools. She oversees the firm’s award-winning company blog, The Blend, and has her own vlog, Marketing Espresso Shots. Elizabeth is the past Chair of the Digital Practice for Worldcom’s Global Board of Directors and previously held that position for the Americas region Board of Directors. Her own guest blog posts have appeared in Convince and Convert, PR Daily, Content Marketing Institute, and Communications Conversations, among many others. She was recently named one of “50 Game Changers of PR” by PR News.
Links from this week’s episode
- Communicators: Your next activist may be on the payroll
- How to Optimise Your Website for Voice Search
- How AI and Voice Search Will Impact SEO in 2019 and Beyond
- Alexa will soon gain a memory, converse more naturally, and automatically launch skills
- AI Assistants Ranked: Google’s Smartest, Alexa’s Catching Up, Cortana Surprises, Siri Falls Behind
- Long-Tail Keywords: A Better Way to Connect with Customers
- Study: Majority reject ads on smart speakers
- Google wants to double the number of podcast listeners in the next few years
- Facebook’s largest brand campaign vows ‘to do more to protect privacy’ as it posts 50% Q1 revenue surge
- AP-NORC Poll: For many online Americans, Facebook is a habit
- How we use modern communication platforms
- Facebook just published a message for its users: No, you’re not the product
- How much would you pay for Facebook without ads?
- Here’s the price tag Americans would put on their social media data
- How The Corporate Response To America’s First Fast Food Union Totally Backfired
- What Job Skill Is Most Lacking in the U.S.? LinkedIn CEO Jeff Weiner Has a Surprising Answer
- TD Ameritrade, Havas Place First Ad In Blockchain
Links from Dan York’s report
- A day the Internet fundamentally changed
- How HTTPS Works
- Twitter pushing news links in the feed
- Facebook shrinking links to fake news
- Are you really Facebook’s product? The history of a dangerous idea
- Facebook isn’t free; we pay for it with our attention
- Jeff Bezos reveals what it’s like to build an empire and become the richest man in the world — and why he’s willing to spend $1 billion a year to fund the most important mission of his life