Welcome to episode #13 of For Immediate Release. This week’s panel includes Paul Gillin, a speaker, author, and consultant specializing in social media for B2B companies; Phil Gomes, senior vice president at Edelman working in B2B Digital, advanced community engagement, and special situations; and Heidi Miller, a content marketing specialist and chief conversation officer at Spoken Communications, a cloud-based contact-center-as-a-service provider.
In today’s episode, we covered these topics:
- In the season when predictions for the new year are as plentiful as food photos, we take a look at five social media trends from Hootsuite CEO Ryan Holmes
- Our panelists share their top predictions for 2016
- A quick look at some video trends for the new year
- In texting, punctuation conveys different emotions; ending a sentence with a period is viewed as insincere, according to research.
- Reuters has banned freelance photographers from submitting RAW images, citing speed and ethics.
- Does the fact that someone liked Donald Trump’s Facebook page mean they like the candidate — and would you unfriend someone over that?
- A year-end review of the best native advertising demonstrates how these kinds of ads can be effective and ethical.
- Dan York reports on WordPress 4.4, Matt Mullenweg’s annual State of the Word post, and WSIS +10 (a meeting that could shape how the Internet is governed for the next decade)
- There’s a new Content Marketing Handbook dedicated to helping content marketers write about data
- Periscope is Apple’s iPhone App of the Year. What does that say about the future of live video streaming?
- Why are social causes easy to launch in social media but difficult to sustain?
- Should robots take over contact center jobs?
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
About this week’s panel
Paul Gillin writes, speaks, and trains marketers and corporate executives to think like publishers as part of Profitecture. He specializes in social media for B2B companies – in fact, he co-wrote Social Marketing to the Business Customer with Eric Schwartzman (who was an FIR panelist last week) and currently co-hosts FIR B2B with Eric. Paul has written four other books, including Attack of the Customers, his most recent book. He co-authored The Joy of Geocaching with his wife, Dana. Before striking out on his own, Paul worked for TechTarget and, before that, was editor-in-chief and executive editor of Computerworld Magazine.
Phil Gomes is senior vice president at Edelman, working in U.S. B2B Digital, advanced community engagement and special situations, a role he developed that focuses on preparing clients for advanced issues and special situations regarding online corporate reputation and emerging technologies. Phil has been with Edelman since 2005; before that he was with Dryden Marketing Group working as a media programs manager. Phil co-founded CREWE – Corporate Representatives for Ethical Wikipedia Engagement, and he’s a founding fellow of the Society for New Communications Research. Phil was a recent FIR Interviews guest talking about blockchains and their potential role in communications, a topic that will come up again in today’s show.
Heidi Miller is Chief Conversation Officer at Spoken Communications, a provider of a Contact Center as a Service cloud platform. Heidi is a Content marketing specialist who helps organizations achieve strategized communication and marketing goals by engaging online and offline communities. She is a frequent speaker and is the author of the blog, Talk It Up. Heidi is also a very early podcaster, hosting Diary of a Shameless Self Promoter back in the earliest days of podcasting.