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Serena Ehrlich, director of social and evolving media for BusinessWire, talks about what news organizations might do next now that Facebook’s algorithm has all but ended the sharing of their content in users’ News Feeds. Also in this episode:

• Companies are increasing the size of their communication staffs in an effort to protect their reputations
• The link between reputation and market value is getting stronger
• YouTube will link from conspiracy theory videos to Wikipedia articles
• Fake news spreads farther on Twitter than true stories
• Companies are disclosing the CEO-employee pay ratios, and for some, it’s not pretty
• GE isn’t paying executive bonuses this year
• Employee surveys continue to be a great way to measure employee engagement (even at Facebook)
• Marketers can learn a thing or two from the students at Marjory Douglas Stoneman High School
• Is it already time to write Vero’s obit?
• Mixed and Augmented Reality make inroads in the enterprise

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About this week’s guest

Serena Ehrlich, Director of Social and Evolving Media, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

Links from This Week’s Episode:

• Seeking reputation “safety nets,” many companies are expanding corpcomms teams
• Link Between Corporate Reputation & Market Value Strengthens: Study
• YouTube will add Wikipedia links debunking conspiracy theory videos
• On Twitter, the lure of fake news is stronger than the truth
• Companies Are Disclosing How Much Less They Pay Workers Than Executives
• GE’s top executives won’t get bonuses after company’s awful year
• Employee Surveys Are Still One of the Best Ways to Measure Engagement
• Will apps step up to fill Facebook’s news gap? Don’t count on it.
• Facebook is talking with news outlets about creating daily videos for Facebook Watch
• What marketers can learn from Parkland students’ powerful campaign for gun control
• Fading hype for Vero shows fickle nature of the Internet
• Microsoft HoloLens: How mixed reality is finding fans in the hard hat gang

Links from Dan York’s Tech Report:

• Rought Guide to IETF 101: IPv6
• Does Gutenberg Address the Needs of the Average WordPress User?
• Google is Developing Web Standards for Instant Loading Non-AMP Content
• Digg’s Google Reader Replacement is Going the Way of Google Reader
• Reddit introduces native promoted post ads in its mobile apps

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio