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On episode #128 of the “For Immediate Release” podcast, Kathy Klotz-Guest joins host Shel Holtz to discuss an emerging trend of brands using poetry to convey messages. Kathy — a standup comedian in addition to her day job using strategy, improv, and humor to help organizations create share-worthy experiences — sees some huge potential extensions of the approach taken by brands like Coca-Cola, Microsoft, and A+E Network. Also in this episode:
- A wonderful VR experience from Barneys and the Martha Graham Dance Company
- Marketers disenchanted with Facebook are finding success on Instagram and Pinterest
- There is even a move toward embracing Spotify as a social network where brands can reach individuals (does your company have its own playlist yet?)
- More companies are producing branded podcasts
- Twitter without retweets? It might be worth considering
- A listener shares his views on the PR disasters that are having very real consequences for the NFL
- United Airlines thought it would be a good idea to replace performance bonuses with a lottery
- Whether you get a job may depend on how AI interprets your facial expressions
- Pew Research is out with its 2018 Social Media Usage survey results
- Dan York’s Tech Report covers WordPress’s dominance on the web, Snapchat’s addition of @mentions, Reddit’s efforts to tighten its relationship with publishers, Facebook’s Augmented Reality market, and Bose’s plans to create AR glasses
Special thanks to Jay Moonah for the opening and closing music.
You can find the stories from which FIR content is selected at Shel’s Link Blog.
About this week’s guest
Kathy Klotz-Guest, MA, MBA, is a business storyteller, creative facilitator, and speaker. Founder of Keeping it Human, it’s her mission to help organizations turn jargon-monoxide into compelling stories and uncover bold ideas for marketing. A podcaster and comic improviser who launched her one-woman show in 2015, she is also the author of “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products, and Ideas Through the Power of Improv.” Her work has been featured in Convince and Convert, SNCR.org, Business of Story, MarketingProfs, Ragan.com, PR Daily, Pragmatic Marketing, and CustomerThink. Her 7- year-old is still her favorite audience!
Links from This Episode:
- VR headsets pass 1 million shipments for the first time in a single quarter
- Standalone VR headset shipments to top 1.5 million in 2018 as Oculus, HTC and Lenovo prepare to enter the market
- Barneys Wants to Tell a Memorable Story With VR, Fashion, and Dance
- Barneys Partners With The Martha Graham Dance Company For An Unprecedented Virtual Reality Experience
- Forget Facebook? Why Marketers Are Embracing Pinterest and Instagram
- What’s the Next Social Network? Think Music
- Twitter may eventually let anyone become verified
- Retweets Are Trash
- Branded Podcasts Are The Ads People Actually Want To Listen To
- Brands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention
- United Airlines employees shocked: Bonuses replaced with lottery
- United tried to replace bonuses with a $100,000 lottery
- AI Is Now Analyzing Candidates’ Facial Expressions During Video Job Interviews
- Social Media Use in 2018
Links from Dan York’s Report:
- WordPress is now 30 percent of the web, daylight second
- Snapchat finally adds @ mention tagging
- ‘We’re making inroads’: Reddit is trying to tighten its relationship with publishers
- Facebook launches AR effects tied to real-world tracking markers
- Bose has a plan to make AR glasses
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