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This week’s conversations featured Deirdre Breakenridge on the ROI of ethical behavior and PR’s role in serving as the company’s conscience, Marshall Kirkpatrick on American’s love-hate relationship with social media (as documented in a new Harris Poll), and Phil Gomes on Kodak’s announcement that it would introduce a blockchain-based photography registry and a cryptocurrency for purchasing rights to images.
Also in this episode:
- Facebook’s latest News Feed update focuses on friends and families to the detriment of brands and publishers
- Facebook is also introducing a local news and events section to its mobile apps
- Marriott International ran afoul of the Chinese government prompting a shutdown of its website
- Snapchat data leaks and it isn’t pretty
- A slew of smart audio announcements confirm that voice is the new user interface
Special thanks to Jay Moonah for the opening and closing music.
About today’s guests
Deirdre Breakenridge is the CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of six business books with her newest book, Answers for Modern Communicators to be published by Routledge in the fall 2017. Her other recent titles include, Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. She is an adjunct professor at UMASS at Amherst and an online instructor at Rutgers University. She is also a LinkedIn video instructor with three PR courses published in 2015 and 2016 and two more marketing courses to be published in 2017. Breakenridge hosts the podcast show, Women Worldwide and is a blogger at PR Expanded. She was named by Traackr as one of the top Social Media Engagers in 2014, awarded the Best 50 Women in Business by NJBIZ in 2015, and recognized on the Richtopia 250 Most Influential Women Leaders in the World List in 2016 and 2017.
Phil Gomes is a senior vice president of U.S. B2B Digital at Edelman. He has more than 20 years of experience in promoting and integrating new and emerging technologies, working in Silicon Valley, Los Angeles, and Chicago, where he currently resides. He is a founding fellow and advisory board member for The Conference Board’s Society for New Communications Research and the director of communications for the Chicago Blockchain Center, a public/private partnership. Phil has been exploring blockchain technology since 2014, open source software since 1994, and keeps a clandestine Linux machine under his desk at work, because reasons.
After a successful career blazing trails in new media as one of the top tech bloggers in the world (first-hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was recently by Sprinklr, the full-service social media management system, where Marshall now serves as product director for Influencer Marketing and Research.
Links from this episode
- Google To Show Publishers URLs With Google’s AMP Cache Later This Year
- Americans prefer sharing life’s milestones with their social network than in person
- America’s love-hate relationship with social media, quantified
- Facebook is testing a new section of the app specifically for local news and events
- Shanghai temporarily closes Marriott website in China after questionnaire gaffe”
- This Is the Data Snapchat Doesn’t Want You to See
- Snapchat Update That Drastically Alters the App Attacts Fierce Criticism from Users
- Wall Street Really Hates Snapchat’s Stock Right Now
- The Melbourne Mandate (PDF)
- How ethics bring unprecedented value to your organization
- Amazon brings Alexa digital assistant along for the ride with Toyota
- 39 million Americans now own a smart speaker, report claims
- Facebook Dives into Home Device Market with Video Chat Product Named “Portal”
- Google says it sold a Google Home device every second since October 19
- Amazon Alexa is coming to Windows 10 PCs
- google declares war against Alexa and Siri at CES 2018
- Amazon makes it easier to put Alexa in headphones, smartwatches
- Amazon’s Alexa Will Help Power a Pair of Smart Glasses
- Voice Search: Is Your Content Prepared for the Verbal Revolution?
- KodakOne uses a blockchain and web crawlers to spot stolen images
- You can now rent a Kodak-branded bitcoin-mining rig — but you’ll have to hand over half of the profits you make
Links from Dan York’s Report
- Google To Show Publishers URLs With Google’s AMP Cache Later This Year
- Mark Zuckerberg’s post on the change to Facebook’s News Feed algorithm
- What’s New in Gutenberg? (12th January)
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I just discovered your podcast after trying to get back to my PR roots and I love it!! I started a photography business last year and I have recently seen a decline in engagement on facebook while my Instagram continues growth but very slowly. I like the concept of making your facebook page a destination where people go to instead of just sharing random work and random blog posts.