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Neville Hobson joined host Shel Holtz for the monthly installment of the Hobson & Holtz Report. Neville and Shel had a chinwag (as Neville would say) about these topics:
- A follow-up to our KFC story (about 11 herbs and spices); the social media team struck again.
- Twitter has made its new expanded 280 character count available to almost everyone. Not everyone is happy about it.
- Uber’s new CEO took an investigator’s advice and scrapped the company’s old values statements. Instead of simply crafting a new one, he crowdsourced it to his employees, who responded in a big way.
- The traditional media thinks the fake news problem is elevating trust in the traditional media. Audiences don’t agree.
- When pregnant moms get information from a website with social media elements, they’re more likely to get their children vaccinated and keep those vaccinations up to date. There are lessons here about mixing content and social media that go beyond healthcare.
- A startup aims to change the CV forever, which could also change the nature of employment. Meanwhile, Microsoft has connected Office 365 and LinkedIn’s Resume Assistant.
- Taylor Swift’s attorneys created a crisis that could have been averted with advice from a PR professional.
- Dan York’s Tech report includes Dan’s take on Twitter’s new character count along with more news from Twitter, including a technical issue affecting search results around words related to sexuality, longer name lengths, and problems with its user verification process. Dan also covers the impending release of WordPress 4.9 and The upcoming “Freedom on the Net” report.
Connect with Neville on Twitter at @jangles.
Be sure to listen to Neville’s Small Data Forum podcast.
Special thanks to Jay Moonah for the opening and closing music.
About Neville Hobson:
Neville Hobson was co-host of The Hobson & Holtz Report for over 10 years. For over 15 years, Neville has been a voice of experience and influence when it comes to speaking about digital technologies, disruptive change in workplaces and marketplaces, relevant trends to pay close attention to, and what it all means for your business. His experiences embrace deep understanding and subject-matter expertise in contemporary business issues that include social, digital and cognitive technologies, connecting that with a career in traditional public relations, marketing communication, employee compensation and benefits communication, and investor relations. Based in the Thames Valley some 30 miles west of London, Neville works either from his home office or from a client’s location; or from wherever he has a good network connection.
Links for this episode:
- KFC’s social media team generated more buzz from its stealth “11 herbs and spices” gag
- Twitter expands its character count from 140 to 280
- Neville’s post about Twitter’s expanded character count
- Brands jumped into the new 280-character craze
- Uber’s CEO crowdsourced the new values statement (which he calls “norms”)
- The LinkedIn post from Uber’s CEO about the company’s norms
- Study finds the media thinks the fake news epidemic is elevating trust in the media
- Fake News: The Neutron Bomb Explodes
- More infants get vaccinations after moms are exposed to social media messaging
- Blockchain-based CVs could change employment forever
- Microsoft Office 365 users to get LinkedIn-powered Resume Assistant
- TED Talk on how blockchain could eliminate the need for trust
- JP Morgan’s AI software took just seconds to do what lawyers spent 360,000 hours doing
- How Taylor Swift’s overzealous legal team created a PR mess
Links from Dan York’s report:
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