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Welcome to episode #11 of For Immediate Release. This week’s panel includes Chris Brogan, CEO of Owner Media Group, speaker, and bestselling author; Chris Christensen, CEO of BloggerBridge.com and host of The Amateur Traveler podcast; and Christine Perkett, CEO of PerkettPR and SeeDepth, an analytics tool for measuring the effectiveness of public relations.

In this episode, we covered these topics:

• “Growth-hacking” content strategies as one of the major trends that will rewrite the PR playbook. (Others include deeper customer insights and the need to analyze multiple data sources, measurement and metrics, and social purpose and brand activism.)
• How brands are using Periscope despite its uncertainties, what they like about it, and why perhaps some of them shouldn’t be rushing to adopt it. (Hint: It’s a lot like older tools we don’t use much anymore.)
• Has print’s demise been overhyped? Book sales are rising as e-book sales decline. What does this mean for the use of print in organizational communications?
• A report suggests TechCrunch isn’t making good on its promise to produce articles to winners of its SiriusXM radio show, Pitch-Off. There are ethical implications for journalists offering articles in exchange for anything, and even more when they don’t deliver on their promises.
• Aer Lingus has given social media responsibilities to an employee who is suing the company. What does this say about how carefully organizations consider to whom they’re handing their microphones?
• There’s no question the lines are blurring between PR, marketing, advertising, SEO, and content marketing. This doesn’t spell the end for public relations, but it does suggest the direction of PR’s evolution.
• Dan York reports on the latest hack of customer data and companies’ need to have a plan in place to address it when it happens to you, a Facebook post from Jeremiah Owyang that suggests Facebook is taking over pretty much everything people want to do online, and a new WordPress interface and Mac app (and whether we need to embrace tools like this to prevent walled gardens from killing the free and open web).
• The panel launched into a discussion about Dan’s last item — do walled gardens like Facebook spell doom for the free and open web?
• Small companies are using audio to build the brands. Podcasts are great, but is there value in sharing music playlists?

Connect with this week’s panelists on Twitter at @missusP, @chris2x, and @chrisbrogan.

Links to the source material for this episode are on Delicious.

Special thanks to Jay Moonah for the opening and closing music.

Join us next week for our 11th episode. Joining host Shel Holtz are Deirdre Breakenridge, CEO of Pure Performance Communications; Eric Schwartzman, co-host of FIR B2B and founder of Comply Socially; and (fanfare, please), returning to FIR for the first time since his departure from podcasting in October, Neville Hobson, co-founder of For Immediate Release, 10-year-plus co-host of The Hobson & Holtz Report, and London-based independent communication consultant.

About this week’s panel

Chris Brogan is CEO of Owner Media Group, which provides business systems for personal leadership. He is also a professional speaker and the New York Times bestselling author of eight books and counting, including his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Chris Christensen is the CEO at BloggerBridge.com, a website that helps connect companies with relevant bloggers, writers, podcasters, videographers, and other content creators. He’s also the host of the Amateur Traveler Podcast, which he’s been producing almost as long as this show, since June 2005. Chris is also a coder; he was a director of Engineering for TripAdvisor, Executive VP of Engineering and Operations for LiveWorld, and a manager at Apple, designing and programming server solutions.

Christine Perkett founded PerkettPR in 1998 and SeeDepth, a PR analytics platform, in 2013. She has been named one of the ‘Top 25 Authorities Moving PR Forward’ in a recent industry study, and is routinely recognized as one of the most social media-savvy CEOs – currently ranked as one of the 100 Most Powerful Women on Twitter (by Hubspot), a “Top Influential Woman in Tech on Twitter” (by Google’s Don Dodge, alongside such greats as Marissa Mayer, WSJ’s Kara Swisher, Huffington Post’s Arianna Huffington, and others), and featured two consecutive years in BusinessWeek’s Social Media Special Report (keeping company of notable CEOs from Zappos, Virgin, Digg, HDNet, Mint and more). Christine was also awarded “Best Communications, IR or PR Executive” by the American Business Awards.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio