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Kami Huyse and Lee Odden joined host Shel Holtz for conversations about these topics:
- The challenges of fake news and trolling during a crisis
- The financial firm behind the “Fearless Girl” Wall Street sculpture will pay $5 million for allegedly underpaying women and minorities
- Cause marketing is on advertisers’ minds as new research reveals the rise of the belief-driven buyer
- Research finds communicators are slow to adopt new technology (and still mostly rely on email to communicate)
- Business blogging leads to more website visitors (and other good outcomes)
- Dan York reports on another data breach (this time it’s Disqus); Yahoo’s data breach, which affects all 3 billion accounts; AOL’s decision to shut down AIM; and Tim O’Reilly’s new book, “WTF: What’s the Future and Why It’s Up to Us.”
Connect with our guests via Twitter at @KamiChat and @LeeOdden.
Kami’s new podcast, which she co-hosts with Madalyn Sklar, is Communities That Convert.
Open positions at Lee’s company, TopRank Marketing, are listed on TopRank’s website.
Links to content addressed during the show appear at the end of this post.
Special thanks to Jay Moonah for the opening and closing music.
About today’s guest co-hosts:
Kami Huyse is the founder of Zoetica Media. She writes an award-winning blog, Zoetica Talks, on the topic of public relations and social media strategy. Kami is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country and her work in social media has earned her the SNCR’s 2008 Reputation Management award and IABC’s 2009 Gold Quill of Excellence Award. Kami was a 2010 fellow of the Society for New Communications Research where she pursued a study on how cause marketing in social communities can benefit companies. She is also the co-founder and organizer of the Social Media Breakfast Houston and serves on the board of CiviliNation.
Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee Odden is the CEO of TopRank Marketing, an internationally respected digital marketing agency that provides consulting for some of the most successful companies in the world. Lee’s evangelism for an integrated approach to search, social media, influencer and content marketing has extended over 100 events in 12 different countries. He blogs at marketingblog.com and is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Lee is least known for founding “Marketers with Beards” the most infamous Facebook group dedicated to marketers with beards.
Links from this episode:
- Las Vegas shooting: Hoaxes spread on social media, amplified by Facebook, Google
- In wake of Las Vegas shooting, fake news on social media takes personal toll
- Financial Firm Behind ‘Fearless Girl’ Will Pay $5 Million for Allegedly Underpaying Women and Minorities
- Company behind ‘Fearless Girl’ statue owes $5 million for underpaying black and female execs
- Bowing to the Inevitable, Advertisers Embrace Advocate Role
- This college dropout turned a class project into a $20 million company to help kids with cancer
- We Can Control Our Communications Technology Destiny
- Study Shows Business Blogging Leads to 55% More Website Visitors
- Disqus Blog: Security Alert: User Info Breach
- Every single Yahoo account was hacked – 3 billion in all
- AOL Instant Messenger is shutting down after 20 years
- Tim O’Reilly: Algorithms Have Already Gone Rogue
- What’s the Future and Why it’s Up to Us, the new book by Tim O’Reilly
The Minneapolis company Lee is discussing having a cause is Love Your Melon. https://www.loveyourmelon.com/