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Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about these topics:

• The FTC reached a settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands.
• Some content creators have seen their advertising revenues plummet in the wake of YouTube’s use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content. Most of them aren’t producing offensive content.
• The New York Yankees’ response to a young girl in the stands who injured by a line-drive foul ball was terrible.
• Brands have been communicating their efforts to assist in relief efforts after Hurricanes Harvey, Irma, and Maria. One PR commentator thinks they should just keep their mouths closed.
• Equifax doesn’t seem capable of taking a single right step in its post-breach communication. Now, the U.S. Securities and Exchange Commission has disclosed a breach of its own with a lengthy, bureaucratic statement. Is the public being desensitized to data breaches that can harm them?

Connect with our guests via Twitter at @Melissa_Agnes and @DaveFleet.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

FIR is recorded with Zencastr.

About today’s guest co-hosts:

Melissa Agnes is a founding partner of Agnes+Day, a crisis intelligence firm. In her role, Melissa is a crisis management consultant and keynote speaker, has developed an international reputation for crisis management, planning and training by helping large global brands prevent and manage a wide range of corporate issues and crises. Her client list includes government agencies, cities and municipalities, healthcare organizations, energy companies, global non-profits, financial organizations, the public and private sectors and many others. Melissa is an international and sought-after keynote speaker and guest lecturer.

Dave Fleet is Executive Vice President and National Practice Lead, Digital, in Edelman‘s Toronto office. An award-winning communications professional with both public and private-sector experience, Dave is responsible for developing and implementing digital engagement strategies for some of the world’s best-known brands across consumer, corporate, technology, corporate and public affairs verticals. Before joining Edelman, Dave launched and built the digital communications practice at Thornley Fallis. Before that, he spent five years working in the public sector in progressive strategic communications positions. In 2008, Dave was presented with the Amethyst Award, the highest award available to Ontario public service staff.

About Shel Holtz

Shel Holtz, ABC (Accredited Business Communicator), is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research. Full bio