Scott Monty and Laura Pevehouse joined host Shel Holtz for conversations about these topics:
- Social media is being employed by victims of flooding from Hurricane Harvey; many are sending out distress calls via Twitter because they can’t get through to emergency services on the phone.
- Candy companies are trying to find ways to make up for lost impulse sales as the number of cash registers declines.
- We’ve heard it before, but eMarketer insists it’s for real this time: Teens are abandoning Facebook for Snapchat and Instagram (and maybe iMessage).
- We’re visual creatures, so audio search may not take off the way some think it will.
- Are all those differences between generations just so much nonsense? And is there really any such thing as a “digital native”?
- Dan York covers a creepy side of Facebook, a concerning case where the US Dept of Justice is requesting significant user info from Dreamhost, a website hosting provider; in China, anonymity is basically dead as of October 1; on a positive note, efforts are underway from Mozilla and Google to build open datasets of voice samples that can used to develop new voice applications.
Scott’s Sherlock Holmes podcasts:
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is recorded using Zencastr.
About today’s guest co-hosts:
Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As partner in Brain+Trust Partners, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer service, innovative product launches and more. He is a board member of the American Marketing Association and an advisor for RPM Ventures, My Dealer Service, and Crowd Companies. He writes about the changing landscape of business, technology, communications, marketing, and leadership at ScottMonty.com and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.
Laura Pevehouse is Chief Blogger for Direct2Dell. Laura brings 16 years of experience in corporate communications and digital marketing roles to her work, including jobs in public relations, employee communications, branding, community engagement, event management, online commerce, social media and virtual world development. In her role as Dell’s Chief Blogger, Laura is responsible for the development, coordination, and execution of strategy and content for Dell’s corporate blog, Direct2Dell. Since taking the Direct2Dell reins, Laura has recorded an 80% increase in time on-page at the end of the first year in this role. She also leads the company’s cross-business unit editorial team and engages with marketing, product line, operations and corporate communications colleagues worldwide to enhance the company’s brand.