Welcome to episode #10 of For Immediate Release. This week’s panel includes Philippe Borremans, an independent communications consultant from Brussels and host of the PR-focused podcast, Wag the Dog; Glenn Gaudet, founder and president of GaggleAMP and host of the podcast, AMP Up Your Social Media; and Donna Papacosta, principal of Trafalgar Communications and co-author of the book, The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional.
In this episode, we covered these topics:
- A follow-up to last week’s discussion of social media and the Paris terrorist attacks, including the Belgian response to a request — and the hashtag #BrusselsLockdown — to avoid sharing pictures of official activity on the streets of Brussels by sharing cat pictures instead; a hashtag that gained traction in Toronto letting worried Muslims that #IllRideWithYou; the use of social media to spread hoaxes, and disinformation. Philippe also discussed his work with the Emergency 2.0 wiki.
- Google+ has redesigned to load faster and emphasize common interests via Communities and Collections. Is it still a worthwhile investment of time for brands?
- If engagement is the new metric, how important is it for employees to serve as brand ambassadors in their social networks?
- Listener comments on the terrorist attacks, Millennial’s desire for training from their employers, and teens struggling to differentiate Google ads from organic results.
- Dan York’s report on Google+, his search for a WordPress plugin, Google’s streaming of apps, and app indexing for search
- Podcast advertising as the next big thing for marketers
- A new trend of companies targeting journalists with paid Facebook ads
- Insights from the Belgian PR Summit
- Instagram captions becoming a new tool for blogging
- A new New York Times feature that lets readers “Follow This Story,” opting in to email updates on a given story
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
Join us next week for our 11th episode. Joining me are three panelists named Chris: Chris Brogan, CEO of Media Group and bestselling author of Trust Agents, among other books; Chris Christensen, host of the Amateur Traveler podcast and CEO of BloggerBridge; and Christine Perkett, CEO of PerkettPR and SeeDepth.
About this week’s panel
Philippe Borremans is a multi-lingual corporate communications professional with more than 20 years experience in both internal and external communications, crisis communications, online reputation management and media relations. His career started at Porter Novelli in Brussels and continued at IBM for about 10 years. Both functions gave him extensive experience in European Media Relations and Public Relations. A specialist in press relations, issues management and communication campaigns, he is currently an independent communications consultant. Every week beginning in January 2015, Philippe interviews thought leaders and curates PR news on his podcast show, Wag the Dog.
Glenn Gaudet founded and leads GaggleAMP, which helps companies get the most out of their social media efforts with solutions that help amplify and analyze their efforts. He also wrote the book, “Connection, Community & Conversation: Making Social Media Work for Business.” Glenn is passionate about sharing business growth insights with our clients and prospects. One of the ways I do this is through a weekly podcast called AMP Up Your Social Media. He also advise startups on how to bring their products to market, bootstrapping and increasing market influence.
Donna Papacosta is a writer, speaker, podcaster and consultant, operating Trafalgar Communications in Toronto. In addition to leading workshops on social media and communications topics, Donna teaches Digital Communications Strategy and Social Media at the University of Toronto School of Continuing Studies. In 2005 Donna launched Trafcom News, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. She is the co-author, with Steve Lubetkin, of the recently launched book, The Business of Podcasting, and the author of The Podcast Scripting Book. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.