The FIR Podcast Network Everything Feed https://www.firpodcastnetwork.com/ Subscribe to receive every episode of every show on the FIR Podcast Network Wed, 23 Nov 2022 04:36:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 The FIR Podcast Network Everything Feed clean episodic The FIR Podcast Network Everything Feed shel@holtz.com shel@holtz.com (The FIR Podcast Network Everything Feed) The FIR Podcast Network Everything Feed The FIR Podcast Network Everything Feed https://firpodcastnetwork.com/wp-content/uploads/powerpress/fir-everything.jpg https://www.firpodcastnetwork.com TV-G Concord, CA Concord, CA 82122195 FIR #300: Communicating Pay Transparency https://www.firpodcastnetwork.com/fir-300-communicating-pay-transparency/ Wed, 23 Nov 2022 04:36:12 +0000 https://www.firpodcastnetwork.com/?p=21550 <p>In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There's a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?<br /><a href="https://www.firpodcastnetwork.com/fir-300-communicating-pay-transparency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-300-communicating-pay-transparency/">FIR #300: Communicating Pay Transparency</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There’s a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?


The next monthly, long-form episode of FIR will drop on Monday, December 26.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #300: Communicating Pay Transparency appeared first on FIR Podcast Network.

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300 Communicating Pay Transparency 12:55 21550
ALP 173: Stop trying to be like other agencies https://www.firpodcastnetwork.com/alp-173-stop-trying-to-be-like-other-agencies/ Mon, 21 Nov 2022 14:00:54 +0000 https://www.firpodcastnetwork.com/?p=21526 <p>We all have companies and entrepreneurs that we look up to, but that doesn't mean that we should aspire to be just like them.<br /><a href="https://www.firpodcastnetwork.com/alp-173-stop-trying-to-be-like-other-agencies/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-173-stop-trying-to-be-like-other-agencies/">ALP 173: Stop trying to be like other agencies</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> It can be very tempting to say, “I want my agency to be just like [fill in the blank].”

We all have companies and entrepreneurs that we look up to, but that doesn’t mean that we should aspire to be just like them.

In this episode, Chip and Gini explain why you should be yourself and chart a course that works for you. Trying to copy someone else’s model is more likely to lead to frustration and disappointment rather than success.

The post ALP 173: Stop trying to be like other agencies appeared first on FIR Podcast Network.

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FIR #299: From the Metaverse to the Fediverse and Back Again https://www.firpodcastnetwork.com/fir-299-from-the-metaverse-to-the-fediverse-and-back-again/ Mon, 21 Nov 2022 11:00:28 +0000 https://www.firpodcastnetwork.com/?p=21540 <p>Despite the forecasts of some pundits, it is still too early to predict Twitter's complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk's "turbulent and potentially devastating moves following his takeover of the company," according to Variety. It is worth considering the consequences of Twitter's demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:</p> <ul> <li>Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon "instances" (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don't screw it up -- and average users are able to figure it out.</li> <li>Gallup has released a study on how connected people feel to others, whether it's in person or online. It's a field of study that has gotten scant attention in the past and the results could be useful to marketers.</li> <li>There's some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country -- a physical entity not yet recognized by the global community of nations -- is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.</li> <li>Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there's more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We'll dive into this emerging cottage industry.</li> <li>Dan York's Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart's Augmented Reality effort, and from enhancements to TikTok Live to Google's "Live View in Maps."</li> </ul> <p><a href="https://www.firpodcastnetwork.com/fir-299-from-the-metaverse-to-the-fediverse-and-back-again/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-299-from-the-metaverse-to-the-fediverse-and-back-again/">FIR #299: From the Metaverse to the Fediverse and Back Again</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> Despite the forecasts of some pundits, it is still too early to predict Twitter’s complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk’s “turbulent and potentially devastating moves following his takeover of the company,” according to Variety. It is worth considering the consequences of Twitter’s demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:

  • Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon “instances” (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don’t screw it up — and average users are able to figure it out.
  • Gallup has released a study on how connected people feel to others, whether it’s in person or online. It’s a field of study that has gotten scant attention in the past and the results could be useful to marketers.
  • There’s some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country — a physical entity not yet recognized by the global community of nations — is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.
  • Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there’s more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We’ll dive into this emerging cottage industry.
  • Dan York’s Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart’s Augmented Reality effort, and from enhancements to TikTok Live to Google’s “Live View in Maps.”

The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

Links from Dan York’s Report

The post FIR #299: From the Metaverse to the Fediverse and Back Again appeared first on FIR Podcast Network.

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299 From the Metaverse to the Fediverse and Back Again 1:46:13 21540
Circle of Fellows #86: Brands and Branding https://www.firpodcastnetwork.com/circle-of-fellows-86-brands-and-branding/ Fri, 18 Nov 2022 19:01:13 +0000 https://www.firpodcastnetwork.com/?p=21535 <p>Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-86-brands-and-branding/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-86-brands-and-branding/">Circle of Fellows #86: Brands and Branding</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?

Four IABC Fellows shared their deep experience with brands and branding in the latest “Circle of Fellows” episode, which was broadcast on November 17.

The next episode, a year-end wrap-up, will be streamed live at 11 a.m. ET on Thursday, December 15. Watch for details.

About the panel:

Zora Artis is a leading Alignment, Brand and Communication Strategist. She works with executive and senior leaders to unlock the value in their people, brands, and organizations through alignment with purpose, promise and strategies, and effective communication. She has over three decades of experience in business, brand, marketing, communication, and advertising, working with government, private and non-profit sectors. This includes roles as Group Account Director, Strategy Director, and CEO of integrated marcomms and advertising firms. She now runs her own management consulting practice bringing together strategic alignment, capability training, and brand and communications expertise. Zora holds a Master’s in Marketing and Commerce and is a trained facilitator in alignment, design thinking, and business model generation.

An IABC Fellow and a Fellow of the Australian Marketing Institute, Zora is also a certified company director, strategic communication management professional, and certified practising marketer.  Since joining IABC more than a decade ago, Zora has served as Chair of the Asia Pacific Region, Audit and Risk Committee, 2022 World Conference PAC, and as an IEB director and local chapter president. She was honoured in 2021 and 2015 with the IABC Chair’s Award for Leadership and named 2020 Regional Leader of the Year.  She is an awards judge for the IABC Gold Quill Awards, IAP2 Core Value Awards, the Australian Marketing Institute Awards, and the global Cannes Lions Awards for Effectiveness.

Alice Brink is an internationally recognized communications consultant. Her firm, A Brink & Co., works with businesses and non-profits to clarify their messages and communicate them in ways that change people’s minds. Her clients have included Shell Oil Company, Sysco Foods, and Noble Energy. Prior to launching A Brink & Co. in Houston in 2004, Alice honed her craft both in corporate settings (including The Coca-Cola Company, Conoco, and First Interstate Bank) and in one of Texas’ largest public relations firms, where she led the agency’s energy and financial practices.  Alice has been active in IABC for more than 30 years, including serving as chapter president, district director, and Gold Quill chair. She is the vice-chair of the IABC Academy.

Sue Heuman, ABC, MC, IABC Fellow, based in Edmonton Canada, is an award-winning, accredited authority on organizational communications with more than 40 years of experience. Since co-founding Focus Communications in 2002, Sue has worked with clients to define, understand and achieve their communications objectives. Sue is a much sought-after executive advisor, focused on leading communication audits and strategies for clients in all three sectors. Much of her practice involves a strategic review of the communications function within an organization, analyzing channels and audiences. She creates strategic communication plans and provides expertise to enable their execution. Sue has been a member of the International Association of Business Communicators (IABC) since 1984, which enables her to both stay current with, and contribute to, communications practices. In 2016, Sue received the prestigious Rae Hamlin Award from IABC in recognition of her work to promote Global Standards for communication. She was also named 2016 IABC Edmonton Chapter Communicator of the Year. In 2018, IABC named Sue a Master Communicator, the Association’s highest honor in Canada. Sue earned the IABC Fellow designation in 2022. She is the pas chair of IABC’s largest region, Canada West.

D. Mark SchumannMark Schumann, PCC, ABC, IABC Fellow is a certified executive coach who teaches in the NYU Master’s program in executive coaching and organizational consulting. He is the co-author of Brand from the Inside and Brand for Talent. Mark has served as VP Culture for Sabre, Director of Graduate Communication Studies at the Zicklin School of Business at Baruch College in New York City, and as a managing principal and global communication practice leader at Towers Perrin. He was IABC’s chair in 2009-2010 and is the winner of 17 Gold Quill awards.

The post Circle of Fellows #86: Brands and Branding appeared first on FIR Podcast Network.

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FIR #298: Social Listening in a Post-Twitter World https://www.firpodcastnetwork.com/fir-298-social-listening-in-a-post-twitter-world/ Thu, 17 Nov 2022 23:56:20 +0000 https://www.firpodcastnetwork.com/?p=21530 <p>While things are not looking good at Twitter, it is not yet time to characterize it as the social network's death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility -- along with some other potential fallout should Twitter shut down -- in this short midweek episode of "For Immediate Release."<br /><a href="https://www.firpodcastnetwork.com/fir-298-social-listening-in-a-post-twitter-world/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-298-social-listening-in-a-post-twitter-world/">FIR #298: Social Listening in a Post-Twitter World</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> While things are not looking good at Twitter, it is not yet time to characterize it as the social network’s death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility — along with some other potential fallout should Twitter shut down — in this short midweek episode of “For Immediate Release.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #298: Social Listening in a Post-Twitter World appeared first on FIR Podcast Network.

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298 Social Listening in a Post-Twitter World 17:22 21530
FIR #297: A Stirling Example of Augmented Reality https://www.firpodcastnetwork.com/fir-297-a-stirling-example-of-augmented-reality/ Tue, 15 Nov 2022 22:06:15 +0000 https://www.firpodcastnetwork.com/?p=21518 <p>The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is "the first augmented reality city."<br /><a href="https://www.firpodcastnetwork.com/fir-297-a-stirling-example-of-augmented-reality/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-297-a-stirling-example-of-augmented-reality/">FIR #297: A Stirling Example of Augmented Reality</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is “the first augmented reality city.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #297: A Stirling Example of Augmented Reality appeared first on FIR Podcast Network.

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ALP 172: Agencies and Twitter in 2022 https://www.firpodcastnetwork.com/alp-172-agencies-and-twitter-in-2022/ Mon, 14 Nov 2022 14:00:21 +0000 https://www.firpodcastnetwork.com/?p=21478 <p>What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?<br /><a href="https://www.firpodcastnetwork.com/alp-172-agencies-and-twitter-in-2022/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-172-agencies-and-twitter-in-2022/">ALP 172: Agencies and Twitter in 2022</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?

Chip and Gini explore this question that they have been hearing from many agency leaders in recent days. They emphasize the need to understand what is right for individual clients and their target audiences rather than substituting our own personal points of view.

There are lessons to be learned from what is going on with Twitter and how it impacts agencies and their clients that go far beyond this individual social platform. Recognizing the value of focusing on client needs while determining your own “red lines” are important things for agency owners to consider.

The post ALP 172: Agencies and Twitter in 2022 appeared first on FIR Podcast Network.

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#744: Allen Geller w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/744-allen-geller-w-mitchell-levy-on-thought-leader-life-credibility/ Sun, 13 Nov 2022 19:26:43 +0000 https://www.firpodcastnetwork.com/?p=21157 <p>This episode features #ThoughtLeader and #Expert <strong>Sam Liebowitz</strong>.<br /><a href="https://www.firpodcastnetwork.com/744-allen-geller-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/744-allen-geller-w-mitchell-levy-on-thought-leader-life-credibility/">#744: Allen Geller w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p>
#744: Allen Geller and Mitchell Levy on Thought Leader Life Credibility Episode

Maximize human potential to find world difference makers. This episode features #ThoughtLeader and #Expert Allen Geller (https://www.linkedin.com/in/allengeller1/), managing director at Raines International, heads the Financial Officer Practice, member of the Board of Directors of the National Association of Corporate Treasurers, Co-Chairman of the Staffing Committee and Board Member of The Society of Human Resources Association of NY (SHRMNY).

Allen is a leader in the HR practices and a fervent DEI advocate. Throughout his career, he has demonstrated a commitment to identifying progressive, accomplished leaders. During his tenure, Allen’s personal assignments spanned the US, Canada, Mexico, UK, Africa, and Asia in the areas of finance, general management, HR, strategy, technology, and related functions.

To learn more about executive search consultancy, consider reaching out to Allen Geller by visiting his LinkedIn page https://www.linkedin.com/in/allengeller1/, sending an email to ageller@rainesinternational.com or calling 516-659-1520.

Here are a couple of AHA messages from this episode:

To view the video interview click here.

To learn more about Thought Leadership and how it can help you be successful, visit https://thoughtleaderlife.com/.

The post #744: Allen Geller w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

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4:43 21157
Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey https://www.firpodcastnetwork.com/spin-sucks-204-highlights-from-muck-racks-2022-state-of-pr-survey/ Sun, 13 Nov 2022 19:25:27 +0000 https://www.firpodcastnetwork.com/?p=20961 <p class="p1">The MuckRack's 2022 State of PR survey is out and Gini Dietrich is jumping in to explore the findings.</p> <p><a href="https://www.firpodcastnetwork.com/spin-sucks-204-highlights-from-muck-racks-2022-state-of-pr-survey/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/spin-sucks-204-highlights-from-muck-racks-2022-state-of-pr-survey/">Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> The MuckRack State of PR survey is out, and boy, oh boy…it is a doozy! It covers everything from top earned media challenges and how many hours we work to how much we earn and the most valuable social media network. 

It also looks at some of our most pressing challenges, the differences between agencies and brands, and how many areas (gasp!) we focus on at once.

It looks at the importance of DEI inside our organizations and how often we work on the weekends.

You can also see how you compare to the industry averages in terms of how you keep updated, how comms is regarded internally, how we’re proving our value, and what technology and tools the industry uses. 

We will look at all of this and more on this week’s episode of the Spin Sucks podcast. Stay tuned!

Resources Included:

 

The post Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey appeared first on FIR Podcast Network.

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FIR #296: What Elon Musk Can Learn From Patrick Collinson https://www.firpodcastnetwork.com/fir-296-what-elon-musk-can-learn-from-patrick-collinson/ Wed, 09 Nov 2022 17:37:24 +0000 https://www.firpodcastnetwork.com/?p=21473 <p>Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor's guilt and be ready to move forward. The other didn't seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk's acquisition of Twitter in this short midweek episode of "For Immediate Release."<br /><a href="https://www.firpodcastnetwork.com/fir-296-what-elon-musk-can-learn-from-patrick-collinson/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-296-what-elon-musk-can-learn-from-patrick-collinson/">FIR #296: What Elon Musk Can Learn From Patrick Collinson</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor’s guilt and be ready to move forward. The other didn’t seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk’s acquisition of Twitter in this short midweek episode of “For Immediate Release.”


The next monthly, long-form episode of FIR will drop on Monday, November 21.

We host a Communicators Zoom Chat each Thursday at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly, request the credentials in our Facebook group, or email fircomments@gmail.com.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Shel has started a metaverse-focused Flipboard magazine. Neville’s “asides” blog, Outbox, is also available.

Links from this report:

The post FIR #296: What Elon Musk Can Learn From Patrick Collinson appeared first on FIR Podcast Network.

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296 What Elon Musk Can Learn from Patrick Collinson 17:11 21473
EPISODE #64: NOT IF, BUT WHEN – CRISIS EXPERT ANDY GILMAN ON PREPARING FOR A CYBERATTACK https://www.firpodcastnetwork.com/episode-64-not-if-but-when-crisis-expert-andy-gilman-on-preparing-for-a-cyberattack/ Wed, 09 Nov 2022 01:32:34 +0000 https://www.firpodcastnetwork.com/?p=21465 <p><img class="size-full wp-image-7383 alignleft" src="https://www.firpodcastnetwork.com/wp-content/uploads/2017/05/Andy-Gilman.jpg" alt="" width="184" height="224" /></p> <p>Sometimes it pays to be a little paranoid. Crisis management expert and friend of the EE Voice podcast, <a href="https://www.commcoreconsulting.com/teambio/andrew-d-gilman/">Andy Gilman,</a> returns to discuss the importance of preparedness and heightened awareness when it comes to cyber-attacks, the top potential crisis for almost any organization.</p> <p>In our conversation, Andy illustrates the key role of communications in company-wide cybersecurity initiatives, which he calls “the ultimate cross-functional teamwork.”</p> <p>“Figure out what resources are out there, then get smart yourself and get your employees smarter,” he says. “You want them to be aware and spot something. Again, we don't know we're doing a good job until something bad happens, so every day we're doing it is another day where the organization can function as normal.”</p> <p>For helpful resources for communicators, <a href="https://www.cisa.gov/">visit the Cybersecurity & Infrastructure Security Agency</a>.</p> <p>For more on Andy and CommCore Consulting Group, head to <a href="https://www.commcoreconsulting.com/">https://www.commcoreconsulting.com/</a>.<br /><a href="https://www.firpodcastnetwork.com/episode-64-not-if-but-when-crisis-expert-andy-gilman-on-preparing-for-a-cyberattack/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/episode-64-not-if-but-when-crisis-expert-andy-gilman-on-preparing-for-a-cyberattack/">EPISODE #64: NOT IF, BUT WHEN – CRISIS EXPERT ANDY GILMAN ON PREPARING FOR A CYBERATTACK</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 22:39 21465 ALP 171: Avoid misusing agency KPIs https://www.firpodcastnetwork.com/alp-171-avoid-misusing-agency-kpis/ Mon, 07 Nov 2022 14:00:40 +0000 https://www.firpodcastnetwork.com/?p=21452 <p>It's great to have goals and objectives — both for your agency and for your team members. But many agency leaders don't set and implement them correctly.<br /><a href="https://www.firpodcastnetwork.com/alp-171-avoid-misusing-agency-kpis/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-171-avoid-misusing-agency-kpis/">ALP 171: Avoid misusing agency KPIs</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 26:19 21452 FIR #295: The Value-Add Potential of NFTs https://www.firpodcastnetwork.com/fir-295-the-value-add-potential-of-nfts/ Thu, 03 Nov 2022 20:05:03 +0000 https://www.firpodcastnetwork.com/?p=21456 <p>Neville attended NFT.London, the UK version of the NFT.NYC, which has been held since February 2019. There, he attended sessions that covered various topics, but he was particularly struck by those addressing the value-add potential of NFTs as well as their community-building characteristics. He reports from a semi-quiet corner of the conference in this short mid-week episode.<br /><a href="https://www.firpodcastnetwork.com/fir-295-the-value-add-potential-of-nfts/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-295-the-value-add-potential-of-nfts/">FIR #295: The Value-Add Potential of NFTs</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 295 The Value-Add Potential of NFTs 8:46 21456 FIR #294: What Hath Elon Wrought? https://www.firpodcastnetwork.com/fir-294-what-hath-elon-wrought/ Tue, 01 Nov 2022 23:00:52 +0000 https://www.firpodcastnetwork.com/?p=21433 <p>It's not exactly a news flash that Elon Musk now owns Twitter (Chief Twit, he calls himself). Does he know what he's gotten himself into? It's doubtful, according to much of the evidence we've seen so far, in addition to some stinging commentary.<br /><a href="https://www.firpodcastnetwork.com/fir-294-what-hath-elon-wrought/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-294-what-hath-elon-wrought/">FIR #294: What Hath Elon Wrought?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 294 What hath Elon Wrought? yes 13:30 21433 FIR #293: Big Changes at Wikipedia https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/ Thu, 27 Oct 2022 22:12:39 +0000 https://www.firpodcastnetwork.com/?p=21428 <p>For virtually all of its 22 years, Wikipedia has confined its technology to the wiki, which was already nearly 10 years old when the online encyclopedia was introduced. But some big changes are in store, including the use of machine learning, all in service of enticing more people to become editors.<br /><a href="https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-293-big-changes-at-wikipedia/">FIR #293: Big Changes at Wikipedia</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 293 Big Changes at Wikipedia 15:26 21428 FIR #292: The Sure and Steady Evolution of NFTs https://www.firpodcastnetwork.com/fir-292-the-sure-and-steady-evolution-of-nfts/ Wed, 26 Oct 2022 16:20:42 +0000 https://www.firpodcastnetwork.com/?p=21423 <p>To hear the media talk about it, NFTs are overpriced works of digital art on which a lot of gullible people will lose bundles of money. In fact, NFTs have utility far being investments, and savvy marketers are figuring it out, right down to local car washes. Neville and Shel share a handful of stories about such applications in this short midweek episode.<br /><a href="https://www.firpodcastnetwork.com/fir-292-the-sure-and-steady-evolution-of-nfts/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-292-the-sure-and-steady-evolution-of-nfts/">FIR #292: The Sure and Steady Evolution of NFTs</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 292 The Slow and Steady Evolution of NFTs 15:22 21423 ALP 170: Helping your agency’s new managers https://www.firpodcastnetwork.com/alp-170-helping-your-agencys-new-managers/ Mon, 24 Oct 2022 13:00:44 +0000 https://www.firpodcastnetwork.com/?p=21406 <p>As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.<br /><a href="https://www.firpodcastnetwork.com/alp-170-helping-your-agencys-new-managers/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-170-helping-your-agencys-new-managers/">ALP 170: Helping your agency’s new managers</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 20:20 21406 Circle of Fellows #85: So You Want To Be A Consultant https://www.firpodcastnetwork.com/circle-of-fellows-85-so-you-want-to-be-a-consultant/ Fri, 21 Oct 2022 16:32:39 +0000 https://www.firpodcastnetwork.com/?p=21414 <p>You have gained experience as a communicator in an organization. Now, you want to establish a consulting practice. You have questions. Do you focus on a niche or will you be a generalist? Will you remain independent or hire staff? How do you build your business? What should you charge? Four IABC Fellows with decades of experience as communication consultants shared their insights and experience in episode 85 of “Circle of Fellows,” IABC’s monthly broadcast/panel discussion.<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-85-so-you-want-to-be-a-consultant/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-85-so-you-want-to-be-a-consultant/">Circle of Fellows #85: So You Want To Be A Consultant</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 85 So You Want to Be A Consultant 1:02:05 21414 FIR #291: Adding AI to Applications https://www.firpodcastnetwork.com/fir-291-adding-ai-to-applications/ Thu, 20 Oct 2022 21:43:52 +0000 https://www.firpodcastnetwork.com/?p=21408 <p>AI tools that turn text prompts into images, video, and music are definitely cool, but they get a boost in utility when incorporated into a larger tool designed for a specific purpose. Omneky is one such tool, designed to improve the effectiveness of your social media ads. One element: DALL-E 2 is baked into the software, helping you create images that align with the software's assessment of your current and previous ads.<br /><a href="https://www.firpodcastnetwork.com/fir-291-adding-ai-to-applications/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-291-adding-ai-to-applications/">FIR #291: Adding AI to Applications</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 291 Adding AI to Applications 13:04 21408 FIR #290: Alas, Poor GIF, We Knew You Well https://www.firpodcastnetwork.com/fir-290-alas-poor-gif-we-knew-you-well/ Wed, 19 Oct 2022 03:24:04 +0000 https://www.firpodcastnetwork.com/?p=21401 <p>The first graphic format for the web to gain widespread adoption was the GIF. Even the advent of better formats replaced it for graphical display, it gained new strength through animation; what was once called an "animated GIF" became just a GIF. But today, for multiple reasons, the end appears nigh for all but the most die-hard fans. This short midweek episode is an homage to the GIF.<br /><a href="https://www.firpodcastnetwork.com/fir-290-alas-poor-gif-we-knew-you-well/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-290-alas-poor-gif-we-knew-you-well/">FIR #290: Alas, Poor GIF, We Knew You Well</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 290 Alas, Poor GIF, We Knew You Well 12:39 21401 ALP 169: Taking your agency global https://www.firpodcastnetwork.com/alp-169-taking-your-agency-global/ Mon, 17 Oct 2022 13:00:59 +0000 https://www.firpodcastnetwork.com/?p=21381 <p>Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so.<br /><a href="https://www.firpodcastnetwork.com/alp-169-taking-your-agency-global/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-169-taking-your-agency-global/">ALP 169: Taking your agency global</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:53 21381 FIR #289: Bloggers, AI, and The Future of PR https://www.firpodcastnetwork.com/fir-289-bloggers-ai-and-the-future-of-pr/ Mon, 17 Oct 2022 10:00:22 +0000 https://www.firpodcastnetwork.com/?p=21390 <p>New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence.</p> <p>In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.<br /><a href="https://www.firpodcastnetwork.com/fir-289-bloggers-ai-and-the-future-of-pr/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-289-bloggers-ai-and-the-future-of-pr/">FIR #289: Bloggers, AI, and The Future of PR</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 1:27:29 21390 FIR #288: A Humanoid Robot Artist Gives Testimony https://www.firpodcastnetwork.com/fir-288-a-humanoid-robot-artist-gives-testimony/ Tue, 11 Oct 2022 22:15:53 +0000 https://www.firpodcastnetwork.com/?p=21375 <p>October 11, 2022, was not your typical day at the UK House of Lords, where Ai-Da, a humanoid robot artist, delivered testimony in response to questions posed by peers. The testimony came as some of Ai-Da's original artwork was displayed in a museum. In her answers, Ai-Da was candid about AI's threat to human artists but was also realistic about the role technology has always played in art. In this short mid-week episode, Neville and Shel review the testimony and explore some of the issues Ai-Da raises.<br /><a href="https://www.firpodcastnetwork.com/fir-288-a-humanoid-robot-artist-gives-testimony/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-288-a-humanoid-robot-artist-gives-testimony/">FIR #288: A Humanoid Robot Artist Gives Testimony</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 288 A Humanoid Robot Artist Gives Testimony 16:32 21375 ALP 168: The Truth Behind Agency Feast-or-Famine https://www.firpodcastnetwork.com/alp-168-the-truth-behind-agency-feast-or-famine/ Mon, 10 Oct 2022 13:00:31 +0000 https://www.firpodcastnetwork.com/?p=21363 <p>In this episode, Chip and Gini explore the real cause of the revenue roller-coaster and what agency owners can (and should) do about it.<br /><a href="https://www.firpodcastnetwork.com/alp-168-the-truth-behind-agency-feast-or-famine/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-168-the-truth-behind-agency-feast-or-famine/">ALP 168: The Truth Behind Agency Feast-or-Famine</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 20:59 21363 FIR #287: Internal Podcasts Gain Momentum https://www.firpodcastnetwork.com/fir-287-internal-podcasts-gain-momentum/ Thu, 06 Oct 2022 21:03:50 +0000 https://www.firpodcastnetwork.com/?p=21366 <p>Some companies were experimenting with internal podcasts -- for employees only -- before companies sent employees home to work remotely as the COVID-19 pandemic spread. Faced with reaching and engaging employees who now never interacted face-to-face with their colleagues elevated the value of a podcast, which could establish a personal connection. At the same time, podcasting had gone mainstream, making more employees receptive to listening to one from their employer. In this short midweek episode, Neville and Shel look at some of the companies that have adopted internal podcasting and how they plan to evolve them in the new post-pandemic world of work.<br /><a href="https://www.firpodcastnetwork.com/fir-287-internal-podcasts-gain-momentum/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-287-internal-podcasts-gain-momentum/">FIR #287: Internal Podcasts Gain Momentum</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 287 Internal Podcasts Gain Momentum 17:16 21366 FIR #286: Managers Believe Remote Work Produces Lower Productivity https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/ Tue, 04 Oct 2022 22:00:26 +0000 https://www.firpodcastnetwork.com/?p=21359 <p>We read everywhere about increased productivity resulting from the remote work the pandemic forced upon companies. In fact, that increased productivity is leading several companies to adopt remote or hybrid work as the new status quo. But research conducted by Microsoft finds that not everyone agrees with the assessment. Managers are not on board with the notion that remote work has led to greater productivity, and the gap between what managers believe and employee perspectives is considerable.<br /><a href="https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-286-managers-believe-remote-work-produces-lower-productivity/">FIR #286: Managers Believe Remote Work Produces Lower Productivity</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 271 Managers Believe Remote Work Produces Lower Productivity 15:44 21359 ALP 167: Charging clients for internal agency staff time https://www.firpodcastnetwork.com/alp-167-charging-clients-for-internal-agency-staff-time/ Mon, 03 Oct 2022 13:00:21 +0000 https://www.firpodcastnetwork.com/?p=21336 <p>If you have listened to Chip and Gini’s advice in the past, you are carefully tracking your team’s time to understand how much it costs you to serve your clients.<br /><a href="https://www.firpodcastnetwork.com/alp-167-charging-clients-for-internal-agency-staff-time/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-167-charging-clients-for-internal-agency-staff-time/">ALP 167: Charging clients for internal agency staff time</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 20:04 21336 FIR #285: Alignment Through Conversation https://www.firpodcastnetwork.com/fir-285-alignment-through-conversation/ Fri, 30 Sep 2022 03:26:26 +0000 https://www.firpodcastnetwork.com/?p=21342 <p>You have a business initiative, an organizational change, a new value proposition. Success depends on getting employees aligned around the vision and the path to get there. Could small group conversations be the means of achieving that alignment? A new study suggests it's at least worth a shot.<br /><a href="https://www.firpodcastnetwork.com/fir-285-alignment-through-conversation/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-285-alignment-through-conversation/">FIR #285: Alignment Through Conversation</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 285 FIR #285: Alignment Through Conversation 13:23 21342 ALP 165: Fractional C-level help for agencies https://www.firpodcastnetwork.com/alp-165-fractional-c-level-help-for-agencies/ Thu, 29 Sep 2022 20:46:27 +0000 https://www.firpodcastnetwork.com/?p=21327 <p>Does your agency need a fractional CFO, COO, or head of HR?<br /><a href="https://www.firpodcastnetwork.com/alp-165-fractional-c-level-help-for-agencies/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-165-fractional-c-level-help-for-agencies/">ALP 165: Fractional C-level help for agencies</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 19:30 21327 FIR #284: Ad Agencies Embrace AI Art https://www.firpodcastnetwork.com/fir-284-ad-agencies-embrace-ai-art/ Wed, 28 Sep 2022 14:03:03 +0000 https://www.firpodcastnetwork.com/?p=21330 <p>From experimentation, ideation, and storyboarding to producing the actual images to be used in an ad, advertising agency creatives are finding Artificial Intelligence image generators like DALL-E, Midjourney, and Stable Diffusion instantly useful, saving time and money without sacrificing the end results. Does this spell the end of the graphic arts business?<br /><a href="https://www.firpodcastnetwork.com/fir-284-ad-agencies-embrace-ai-art/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-284-ad-agencies-embrace-ai-art/">FIR #284: Ad Agencies Embrace AI Art</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 17:04 21330 ALP 166: The One Magic Agency Business Metric https://www.firpodcastnetwork.com/alp-166-the-one-magic-agency-business-metric/ Mon, 26 Sep 2022 13:00:36 +0000 https://www.firpodcastnetwork.com/?p=21312 <p>In this episode of the Agency Leadership Podcast, Chip and Gini discuss some of the more popular "single number" metrics that some advocate — and then explain why they may not be the best for your purposes.<br /><a href="https://www.firpodcastnetwork.com/alp-166-the-one-magic-agency-business-metric/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-166-the-one-magic-agency-business-metric/">ALP 166: The One Magic Agency Business Metric</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:15 21312 FIR #283: Communicators Helping Leaders Lead Through Communication https://www.firpodcastnetwork.com/fir-283-communicators-helping-leaders-lead-through-communication/ Mon, 26 Sep 2022 10:00:09 +0000 https://www.firpodcastnetwork.com/?p=21315 <p>Neville and Shel were together in person to record this episode, which focuses exclusively on leadership communication. The recording happened on Neville's dining room table as Shel and his wife were on a two-week vacation in England and Ireland.<br /><a href="https://www.firpodcastnetwork.com/fir-283-communicators-helping-leaders-lead-through-communication/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-283-communicators-helping-leaders-lead-through-communication/">FIR #283: Communicators Helping Leaders Lead Through Communication</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 283 Communicators Helping Leaders Lead Through Communication 1:03:50 21315 ALP 154: Handling clients who disagree with your agency’s advice https://www.firpodcastnetwork.com/alp-154-handling-clients-who-disagree-with-your-agencys-advice/ Sun, 25 Sep 2022 14:03:48 +0000 https://www.firpodcastnetwork.com/?p=21019 <p>How should you handle it when clients ignore your recommended course of action? When should you push back — and how should you do it?<br /><a href="https://www.firpodcastnetwork.com/alp-154-handling-clients-who-disagree-with-your-agencys-advice/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-154-handling-clients-who-disagree-with-your-agencys-advice/">ALP 154: Handling clients who disagree with your agency’s advice</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 22:50 21019 ALP 155: Should your agency hire contractors or employees? https://www.firpodcastnetwork.com/alp-155-should-your-agency-hire-contractors-or-employees/ Sun, 25 Sep 2022 14:02:36 +0000 https://www.firpodcastnetwork.com/?p=21021 <p>In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.<br /><a href="https://www.firpodcastnetwork.com/alp-155-should-your-agency-hire-contractors-or-employees/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-155-should-your-agency-hire-contractors-or-employees/">ALP 155: Should your agency hire contractors or employees?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 22:03 21021 ALP 156: Bidding wars for agency talent https://www.firpodcastnetwork.com/alp-156-bidding-wars-for-agency-talent/ Sun, 25 Sep 2022 14:00:26 +0000 https://www.firpodcastnetwork.com/?p=21055 <p>How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer?<br /><a href="https://www.firpodcastnetwork.com/alp-156-bidding-wars-for-agency-talent/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-156-bidding-wars-for-agency-talent/">ALP 156: Bidding wars for agency talent</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 22:39 21055 ALP 158: What value do clients believe your agency provides? https://www.firpodcastnetwork.com/alp-158-what-value-do-clients-believe-your-agency-provides/ Thu, 22 Sep 2022 12:55:13 +0000 https://www.firpodcastnetwork.com/?p=21123 <p>Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see.<br /><a href="https://www.firpodcastnetwork.com/alp-158-what-value-do-clients-believe-your-agency-provides/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-158-what-value-do-clients-believe-your-agency-provides/">ALP 158: What value do clients believe your agency provides?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:41 21123 ALP 157: Agencies and the possible Recession of 2022 https://www.firpodcastnetwork.com/alp-157-agencies-and-the-possible-recession-of-2022/ Thu, 22 Sep 2022 12:54:17 +0000 https://www.firpodcastnetwork.com/?p=21062 <p>In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.<br /><a href="https://www.firpodcastnetwork.com/alp-157-agencies-and-the-possible-recession-of-2022/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-157-agencies-and-the-possible-recession-of-2022/">ALP 157: Agencies and the possible Recession of 2022</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 19:59 21062 ALP 159: Measuring (and reporting) your agency’s results for clients https://www.firpodcastnetwork.com/alp-159-measuring-and-reporting-your-agencys-results-for-clients/ Wed, 21 Sep 2022 13:45:41 +0000 https://www.firpodcastnetwork.com/?p=21125 <p>This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.<br /><a href="https://www.firpodcastnetwork.com/alp-159-measuring-and-reporting-your-agencys-results-for-clients/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-159-measuring-and-reporting-your-agencys-results-for-clients/">ALP 159: Measuring (and reporting) your agency’s results for clients</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:16 21125 CWC 87: Going from agency coach to agency leader (Part 2 of 2) https://www.firpodcastnetwork.com/cwc-87-going-from-agency-coach-to-agency-leader-part-2-of-2/ Wed, 21 Sep 2022 13:43:57 +0000 https://www.firpodcastnetwork.com/?p=21189 <p>In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.<br /><a href="https://www.firpodcastnetwork.com/cwc-87-going-from-agency-coach-to-agency-leader-part-2-of-2/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/cwc-87-going-from-agency-coach-to-agency-leader-part-2-of-2/">CWC 87: Going from agency coach to agency leader (Part 2 of 2)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 22:26 21189 ALP 160: How to allocate your client’s PESO budget https://www.firpodcastnetwork.com/alp-160-how-to-allocate-your-clients-peso-budget/ Tue, 20 Sep 2022 16:31:26 +0000 https://www.firpodcastnetwork.com/?p=21185 <p>In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.<br /><a href="https://www.firpodcastnetwork.com/alp-160-how-to-allocate-your-clients-peso-budget/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-160-how-to-allocate-your-clients-peso-budget/">ALP 160: How to allocate your client’s PESO budget</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 20:05 21185 CWC 86: Transitioning your agency to new leadership (Part 1 of 2) https://www.firpodcastnetwork.com/cwc-86-transitioning-your-agency-to-new-leadership-part-1-of-2/ Tue, 20 Sep 2022 16:29:42 +0000 https://www.firpodcastnetwork.com/?p=21187 <p>In this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day.<br /><a href="https://www.firpodcastnetwork.com/cwc-86-transitioning-your-agency-to-new-leadership-part-1-of-2/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/cwc-86-transitioning-your-agency-to-new-leadership-part-1-of-2/">CWC 86: Transitioning your agency to new leadership (Part 1 of 2)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:12 21187 ALP 161: Understanding the cost of agency business development https://www.firpodcastnetwork.com/alp-161-understanding-the-cost-of-agency-business-development/ Tue, 20 Sep 2022 16:27:34 +0000 https://www.firpodcastnetwork.com/?p=21195 <p>A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.<br /><a href="https://www.firpodcastnetwork.com/alp-161-understanding-the-cost-of-agency-business-development/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-161-understanding-the-cost-of-agency-business-development/">ALP 161: Understanding the cost of agency business development</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21:10 21195 ALP 164: From laid off to you’re the boss https://www.firpodcastnetwork.com/alp-164-from-laid-off-to-youre-the-boss/ Mon, 19 Sep 2022 09:09:23 +0000 https://www.firpodcastnetwork.com/?p=21253 <p>Many agencies got started when their owners were laid off from their full-time jobs.<br /><a href="https://www.firpodcastnetwork.com/alp-164-from-laid-off-to-youre-the-boss/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-164-from-laid-off-to-youre-the-boss/">ALP 164: From laid off to you’re the boss</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 18:58 21253 FIR #282: If You Need Me, Text Me https://www.firpodcastnetwork.com/fir-282-if-you-need-me-text-me/ Tue, 06 Sep 2022 20:33:39 +0000 https://www.firpodcastnetwork.com/?p=21246 <p>A lot of the communication with customers for which businesses once used email has transitioned to text messaging -- along with communication among friends, families, and pretty much everyone. To some extent, that even includes employee-to-employee communication. Whether it's SMS messaging or a messaging app like WhatsApp, Signal, or Telegram, people increasingly prefer the functionality and speed of response with text messages. Email isn't going anywhere but its uses may be diminishing.<br /><a href="https://www.firpodcastnetwork.com/fir-282-if-you-need-me-text-me/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-282-if-you-need-me-text-me/">FIR #282: If You Need Me, Text Me</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 282 If You Need Me, Text Me 17:18 21246 FIR #281: Advertising and Marketing in the Metaverse https://www.firpodcastnetwork.com/fir-281-advertising-and-marketing-in-the-metaverse/ Thu, 01 Sep 2022 21:29:51 +0000 https://www.firpodcastnetwork.com/?p=21235 <p>Advertising on the Web is two-dimensional, with a consumer on the outside looking in. In the Metaverse, consumers will be active participants in virtual worlds, participating directly with virtual objects and one another. That opens the door for entirely new forms of advertising. In this short mid-week episode, Neville and Shel discuss what advertising might look like in virtual worlds and some of the technical, ethical, and legal challenges that organizations will face selling their wares to denizens of these immersive spaces.<br /><a href="https://www.firpodcastnetwork.com/fir-281-advertising-and-marketing-in-the-metaverse/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-281-advertising-and-marketing-in-the-metaverse/">FIR #281: Advertising and Marketing in the Metaverse</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 281 Marketing and Advertising in the Metaverse 16:00 21235 ALP 163: What to think about when starting your agency https://www.firpodcastnetwork.com/alp-163-what-to-think-about-when-starting-your-agency/ Thu, 01 Sep 2022 09:10:54 +0000 https://www.firpodcastnetwork.com/?p=21232 <p>Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency.<br /><a href="https://www.firpodcastnetwork.com/alp-163-what-to-think-about-when-starting-your-agency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-163-what-to-think-about-when-starting-your-agency/">ALP 163: What to think about when starting your agency</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 25:06 21232 FIR #280: What’s Behind the “Quiet Quitting” Trend? https://www.firpodcastnetwork.com/fir-280-whats-behind-the-quiet-quitting-trend/ Thu, 25 Aug 2022 20:32:22 +0000 https://www.firpodcastnetwork.com/?p=21227 <p>"Quiet quitting" is all over TikTok, with mostly Gen Zers talking about their disdain for going "above and beyond" at work. Is this really anything new, or is it just the first time a generation has used a label to share their feelings online? Or, as some suggest, is it that most Gen Zers entered the workforce during the pandemic when the boundaries between work and life were not clear and now that companies are getting back to what executives perceive as normal, they don't agree with the expectations the company has of them? Is this even confined to Gen Z? Neville and Shel look at "quiet quitting" in today's short mid-week episode.<br /><a href="https://www.firpodcastnetwork.com/fir-280-whats-behind-the-quiet-quitting-trend/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-280-whats-behind-the-quiet-quitting-trend/">FIR #280: What’s Behind the “Quiet Quitting” Trend?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 280 What's Behind the "Quiet Quitting" Trend? 17:01 21227 ALP 162: Stop trying to keep up with the Joneses https://www.firpodcastnetwork.com/alp-162-stop-trying-to-keep-up-with-the-joneses/ Thu, 25 Aug 2022 09:13:17 +0000 https://www.firpodcastnetwork.com/?p=21224 <p>Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.<br /><a href="https://www.firpodcastnetwork.com/alp-162-stop-trying-to-keep-up-with-the-joneses/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-162-stop-trying-to-keep-up-with-the-joneses/">ALP 162: Stop trying to keep up with the Joneses</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 18:13 21224 FIR #279: Business Buys Into the Metaverse https://www.firpodcastnetwork.com/fir-279-business-buys-into-the-metaverse/ Mon, 22 Aug 2022 11:00:00 +0000 https://www.firpodcastnetwork.com/?p=21216 <p>According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of "For Immediate Release":</p> <ul> <li>Gartner has released ins 2022 Hype Cycle for Emerging Technologies.</li> <li>Consumer trend experts anticipate the impact web3 will have on consumer trends.</li> <li>Ukraine has perfect the art of advertising in support of its resistance to Russia's invasion.</li> <li>Each quarter, Microsoft adjusts the language it uses to advise the investment world of its ambitions.</li> <li>One CEO who had to lay off staff took to LinkedIn to explain how hard it was on him, including a selfie of him weeping over it. Was it effective?</li> </ul> <p>In his Tech Report, Dan York recounts his experience with Reddit's new social audio tool, looks at "snipping," a new Twitter Spaces feature, and explains a Google update designed to elevate "helpful content."<br /><a href="https://www.firpodcastnetwork.com/fir-279-business-buys-into-the-metaverse/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-279-business-buys-into-the-metaverse/">FIR #279: Business Buys Into the Metaverse</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 279 Business Buys Into the Metaverse 1:44:21 21216 Circle of Fellows #84: What Communication Is…And Isn’t (Part 2) https://www.firpodcastnetwork.com/circle-of-fellows-84-what-communication-is-and-isnt-part-2/ Thu, 18 Aug 2022 20:53:52 +0000 https://www.firpodcastnetwork.com/?p=21211 <p>In July, four IABC Fellows gathered to discuss what communication is…and isn’t. That conversation will continue at noon EDT on Thursday, August 18.</p> <p>Too often, communicators are called upon to engage in activities some might consider communication. It may even qualify as communication under some definitions. But in the business world, simply distributing a routine notice is far from communication. It may be messaging, but even that is questionable if nobody reads it. Conversely, modifying a company process that is sending the wrong message to employees may not strike an executive as a means of communication — but it is.</p> <p>The August episode of "Circle of Fellows" features three additional Fellows -- and one returning from the July show -- continuing the discussion.<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-84-what-communication-is-and-isnt-part-2/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-84-what-communication-is-and-isnt-part-2/">Circle of Fellows #84: What Communication Is…And Isn’t (Part 2)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 84 What Communication Is...And Isn't (Part 2) 1:00:05 21211 FIR #278: For Every News Outlet: Churn, Churn, Churn https://www.firpodcastnetwork.com/fir-278-for-every-news-outlet-churn-churn-churn/ Thu, 18 Aug 2022 20:22:51 +0000 https://www.firpodcastnetwork.com/?p=21206 <p>As news media outlets that traffic in the written word -- print and online -- economic pressures have led to more repurposed content and less original material. What impact does this have on trust in these media sources, and is there a role businesses and their communication teams can play?<br /><a href="https://www.firpodcastnetwork.com/fir-278-for-every-news-outlet-churn-churn-churn/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-278-for-every-news-outlet-churn-churn-churn/">FIR #278: For Every News Outlet: Churn, Churn, Churn</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 278 For Every News Outlet: Churn, Churn, Churn 18:38 21206 FIR #277: Do Graphic Designers Have A Future? https://www.firpodcastnetwork.com/fir-277-do-graphic-designers-have-a-future/ Tue, 16 Aug 2022 21:17:39 +0000 https://www.firpodcastnetwork.com/?p=21199 <p>More and more people are experimenting with a growing collection of Artificial Intelligence-based graphics tools. Some of these tools produce stunning images in a variety of artistic styles, leading some to wonder if art directors will generate their own images rather than continue to pay for graphic design services. Neville and Shel discuss the possibilities in this short mid-week episode.<br /><a href="https://www.firpodcastnetwork.com/fir-277-do-graphic-designers-have-a-future/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-277-do-graphic-designers-have-a-future/">FIR #277: Do Graphic Designers Have A Future?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 277 Do Graphic Designers Have a Future? 14:06 21199 FIR #276: Should I Tay Or Should I Go? https://www.firpodcastnetwork.com/fir-276-should-i-tay-or-should-i-go/ Tue, 09 Aug 2022 23:29:28 +0000 https://www.firpodcastnetwork.com/?p=21191 <p>Remember Microsoft Tay? The 2016 Twitter chatbot suffered from a concerted effort to teach it all manner of vile things, prompting Microsoft to withdraw the service and apologize. That experience is top of mind for pretty much everyone talking about Meta's new chatbot, now available in public testing in the U.S. The developers behind BlenderBot 3 insist that they, too, had the Tay experiment in mind when they developed the process for teaching this new chatbot to behave. In fact, the beta is designed so people can report when it says something inappropriate that it may have learned from another user. That information is used to teach it what is not appropriate. Will it work?<br /><a href="https://www.firpodcastnetwork.com/fir-276-should-i-tay-or-should-i-go/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-276-should-i-tay-or-should-i-go/">FIR #276: Should I Tay Or Should I Go?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 276 Should I Tay Or Should I Go? 14:55 21191 FIR #275: Will You Have An NFT With Your Coffee? https://www.firpodcastnetwork.com/fir-275-will-you-have-an-nft-with-your-coffee/ Fri, 05 Aug 2022 17:22:35 +0000 https://www.firpodcastnetwork.com/?p=21180 <p>Brands have been tripping over themselves to jump on the Web3/metaverse/NFT bandwagon, but few have articulated a strategic and comprehensive approach at the level Starbucks has. In this short mid-week FIR episode, Neville and Shel look at how Starbucks plans to build loyalty and community using these emerging tools, along with some other organizations that are starting to give Web3 similarly serious looks.<br /><a href="https://www.firpodcastnetwork.com/fir-275-will-you-have-an-nft-with-your-coffee/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-275-will-you-have-an-nft-with-your-coffee/">FIR #275: Will You Have An NFT With Your Coffee?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 294 Will You Have an NFT With Your Coffee? 15:45 21180 FIR #274: Is Unbranded Unethical? https://www.firpodcastnetwork.com/fir-274-is-unbranded-unethical/ Tue, 02 Aug 2022 22:49:01 +0000 https://www.firpodcastnetwork.com/?p=21173 <p>According to one definition, unbranded content "isn’t specifically about your company but is relevant to your industry or product in some way." There are unbranded videos like <a href="https://www.youtube.com/watch?v=IpbDHxCV29A&t=1s">this one from WREN</a>, an online clothing retailer. Released in 2014, it's a film in which the filmmakers asked 20 couples who had never met to kiss. The only reference to WREN is at the very beginning of the video, "WREN Presents." There isn't even a link to the retailer in the film or on its YouTube page.</p> <p>And there are entire unbranded websites. We even interviewed Ike Pigott from Alabama Power about Alabama News Center, where Alabama Power's involvement is barely noticeable.</p> <p>There are sound reasons for brands to produce unbranded content. From the perspective of the audience reading or viewing the content, is it underhanded? A failure to disclose? Does it matter? Neville and Shel have differing points of view in this short mid-week episode of For Immediate Release.<br /><a href="https://www.firpodcastnetwork.com/fir-274-is-unbranded-unethical/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-274-is-unbranded-unethical/">FIR #274: Is Unbranded Unethical?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 274 Is Unbranded Unethical? 16:23 21173 #745: Miluna Fausch w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/745-miluna-fausch-w-mitchell-levy-on-thought-leader-life-credibility/ Sun, 31 Jul 2022 23:21:20 +0000 https://www.firpodcastnetwork.com/?p=21162 <p>This episode features #ThoughtLeader and #Expert <strong>Miluna Fausch</strong>.<br /><a href="https://www.firpodcastnetwork.com/745-miluna-fausch-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/745-miluna-fausch-w-mitchell-levy-on-thought-leader-life-credibility/">#745: Miluna Fausch w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 5:00 21162 FIR #273: What Is The Metaverse? It’s A Network https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/ Thu, 28 Jul 2022 21:02:58 +0000 https://www.firpodcastnetwork.com/?p=21151 <p>If you peruse search results for "the metaverse," it will seem like half the content you find focuses on defining it. At Nvidia, executive Richard Kerris thinks it's pretty easy to define. "The metaverse is not a place," he says. "It's the network for the next version of the Web." Neville and Shel explore that definition and related developments in this short midweek FIR episode.<br /><a href="https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-273-what-is-the-metaverse-its-a-network/">FIR #273: What Is The Metaverse? It’s A Network</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 273 What Is The Metaverse? It's A Network 16:36 21151 FIR #272: Tick Tick Tick Tick Search https://www.firpodcastnetwork.com/fir-272-tick-tick-tick-tick-search/ Tue, 26 Jul 2022 21:17:39 +0000 https://www.firpodcastnetwork.com/?p=21146 <p>Research conducted by Google found that nearly 40 percent of Gen Z are using Tik Tok and Instagram for search instead of Google. It's a real-world example of significant shifts exhibited by this group of 10-to-22-year-olds. By 2025, they will represent 30 percent of the workforce and be a considerable presence in the consumer marketplace.<br /><a href="https://www.firpodcastnetwork.com/fir-272-tick-tick-tick-tick-search/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-272-tick-tick-tick-tick-search/">FIR #272: Tick Tick Tick Tick Search</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 272 Tick Tick Tick Tick Search 15:39 21146 Circle of Fellows #83: What Communication Is…And Isn’t (Part One) https://www.firpodcastnetwork.com/circle-of-fellows-83-what-communication-is-and-isnt-part-one/ Fri, 22 Jul 2022 15:53:58 +0000 https://www.firpodcastnetwork.com/?p=21141 <p>Ask leaders what “communication” is and you are likely to hear a wide range of answers, especially when it comes to the role of a company communication function. Some of those answers may be accurate, others not so much. Too often, leaders see communication as a one-way messaging function, for example. In the first of this two-part discussion, four IABC Fellows explored exactly what communication is…and isn’t. The conversation took place on Thursday, July 21. (The second installment, with another quartet of IABC Fellows, is set for August 18.)<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-83-what-communication-is-and-isnt-part-one/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-83-what-communication-is-and-isnt-part-one/">Circle of Fellows #83: What Communication Is…And Isn’t (Part One)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 83 What Communication Is...and Isn't (Part One) 59:52 21141 FIR #271: Work-From-Home and the Generational Divide https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/ Wed, 20 Jul 2022 16:08:01 +0000 https://www.firpodcastnetwork.com/?p=21117 <p>A lot is fueling the debate over whether workers should be able to continue working remotely, at least some of the time, or get themselves back to the office. The debate pits workers against leaders, and the assumption is that it's just a matter of how each side perceives what's best. But anthropologists see another factor at play: most leaders come from a different generation than those employees who want remote or hybrid work to become the new normal.<br /><a href="https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-271-work-from-home-and-the-generational-divide/">FIR #271: Work-From-Home and the Generational Divide</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 217 Work-From-Home and the Generational Divide 13:06 21117 FIR #270: Disgust, Convenience, and Reputation https://www.firpodcastnetwork.com/fir-270-disgust-convenience-and-reputation/ Mon, 18 Jul 2022 10:00:56 +0000 https://www.firpodcastnetwork.com/?p=21110 <p>Topics up for discussion in the monthly long-form episode include the following:L</p> <ul> <li>Are holograms about to go mainstream?</li> <li>There is outrage over revelations of massive wrongdoing by Uber. Will everyone keep riding them anyway?</li> <li>Uses of NFTs are expanding far beyond collectible artwork for investment purposes.</li> <li>How Wikipedia remediated dozens of fake articles could be a lesson for the rest of the world.</li> <li>Bad guys are extorting gift cards in exchange for removing negative online reviews.</li> </ul> <p>Dan York's report explores NFT adoption by Reddit and Snap; Instagram's move to let creators confine posts to subscribers; Facebook's test of multiple profiles; Twitter's latest innovations; and mobile live-streaming with Starlink.<br /><a href="https://www.firpodcastnetwork.com/fir-270-disgust-convenience-and-reputation/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-270-disgust-convenience-and-reputation/">FIR #270: Disgust, Convenience, and Reputation</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 270 Disgust, Convenience, and Reputation yes 1:31:48 21110 FIR #269: Doppelgängers Everywhere! https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/ Thu, 14 Jul 2022 22:14:42 +0000 https://www.firpodcastnetwork.com/?p=21101 <p>Soon golfers and fans of the sport will be able to interact one-on-one with the legendary Golden Bear, Jack Nicklaus. Well, not Nicklaus himself, but his digital twin. Nicklaus spent hours in a studio having every facial expression and gesture recorded. The first digital twin will be of his 37-year-old self, but more are planned. And rest assured, Nicklaus won't be the last celebrity to make himself "available" as a digital twin in the online world. And there's more to digital twins than celebrities.<br /><a href="https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-269-doppelgangers-everywhere/">FIR #269: Doppelgängers Everywhere!</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 269 Doppelgängers Everywhere! 14:12 21101 FIR #268: NFTs in the Checkout Lane https://www.firpodcastnetwork.com/fir-268-nfts-in-the-checkout-lane/ Wed, 13 Jul 2022 16:31:43 +0000 https://www.firpodcastnetwork.com/?p=21095 <p>While some assume NFTs are on their way out as the value of digital artwork has plummeted, brick-and-mortar retailers are increasingly finding ways to offer the ability to mint NFTs right in their stores. In this episode, Neville and Shel look at some of the latest developments in the evolution of collectible NFTs.<br /><a href="https://www.firpodcastnetwork.com/fir-268-nfts-in-the-checkout-lane/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-268-nfts-in-the-checkout-lane/">FIR #268: NFTs in the Checkout Lane</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 268 NFTs in the Checkout Lane 16:54 21095 FIR #267: Rebuilding Trust After An Ethics Scandal https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/ Fri, 08 Jul 2022 00:01:10 +0000 https://www.firpodcastnetwork.com/?p=21088 <p>For years, Ernst & Young auditors have been cheating on an ethics test required for them to retain their Certified Public Accountant status. The U.S. Securities and Exchange Commission has levied a record $100 million fine, both for the cheating and the Big Four accounting firm's failure to assist in the SEC's investigation. Now that it has all gone public, what can E&Y do to rebuild trust among its clients and the public? Neville and Shel share what reputation experts have to say along with their own recommendations.<br /><a href="https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-267-rebuilding-trust-after-an-ethics-scandal/">FIR #267: Rebuilding Trust After An Ethics Scandal</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 244 Rebuilding Trust After An Ethics Scandal 13:35 21088 FIR #266: How Many Trillions Will The Metaverse Be Worth? https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/ Tue, 05 Jul 2022 21:37:23 +0000 https://www.firpodcastnetwork.com/?p=21082 <p>Big Four accounting firm KPMG has committed $30 million to the metaverse in order to establish an "innovation hub" and train employees so they will be prepared to work with clients as the metaverse becomes a more common interface. Like many organizations, KPMG is citing breathtaking figures as it predicts the metaverse's eventual value. Neville and Shel discuss KPMG's move, various metaverse valuations, and other metaverse-related news and information in this FIR short.<br /><a href="https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-266-how-many-trillions-will-the-metaverse-be-worth/">FIR #266: How Many Trillions Will The Metaverse Be Worth?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 266 How Many Trillions Will the Metaverse Be Worth/ 14:42 21082 FIR #265: Fired Over Zoom https://www.firpodcastnetwork.com/fir-265-fired-over-zoom/ Thu, 30 Jun 2022 22:06:40 +0000 https://www.firpodcastnetwork.com/?p=21068 <p>As the economy cooks, inflation ratchets up, and interest rates rise, some companies are faced with laying off staff. As we have moved to remote and hybrid work, how those layoffs are handled is changing. But is it ever a good idea to lay someone off over Zoom or Teams? And if so, are there good and bad ways to go about it?<br /><a href="https://www.firpodcastnetwork.com/fir-265-fired-over-zoom/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-265-fired-over-zoom/">FIR #265: Fired Over Zoom</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 265 Fired Over Zoom 16:53 21068 #63 – Roe v Wade: Communicators on alert for legal implications https://www.firpodcastnetwork.com/63-roe-v-wade-communicators-on-alert-for-legal-implications/ Thu, 30 Jun 2022 19:16:16 +0000 https://www.firpodcastnetwork.com/?p=21057 <p><img class="size-medium wp-image-21058 alignleft" src="https://www.firpodcastnetwork.com/wp-content/uploads/2022/06/wilson_robin-300x200.jpg" alt="" width="300" height="200" />On June 24, 2022, the Supreme Court overturned the 1973 Roe v Wade ruling that had legalized abortion nationwide.</p> <p>Immediately following the announcement, several companies – including Amazon, Apple, Microsoft, Lyft, Dick’s Sporting Goods and JPMorgan Chase – announced that they were offering to cover travel costs for employees who must travel out of state for abortions. This clearly has implications for communicators who are facing the need to respond to their internal and external audiences.</p> <p>We reached out to Robin Fretwell Wilson, a law professor at the University of Illinois and an expert on healthcare law. (You can <a href="https://law.illinois.edu/faculty-research/faculty-profiles/robin-fretwell-wilson/">read Robin’s full impressive bio here</a>.)</p> <p>“There’s a bramble of issues in [any] direction that you move,” says Robin.</p> <p>Among the questions we discussed on this episode:</p> <ul> <li>Possible legal implications for companies who are reimbursing travel costs for employees who must leave their home states for abortions</li> <li>How the ruling could set up a type of “arms race” between the red and blue states</li> <li>What key messages communicators should keep in mind when advising their executives</li> <li>Several legal issues that may arise down the road – and companies and communicators may not have even yet considered</li> </ul> <p>Send this episode over to your legal partner – and begin that scenario planning. More is clearly to come on this issue.</p> <p>Other resources:</p> <ul> <li>Read the Reuters article, “<a href="https://www.reuters.com/world/us/legal-clashes-await-us-companies-covering-workers-abortion-costs-2022-06-26/">Legal clashes await U.S. companies covering workers’ abortion costs</a>,” where Robin was interviewed.</li> <li>Business Insider is <a href="https://www.businessinsider.com/businesses-react-supreme-court-overturn-of-roe-v-wade-2022-6">keeping an updated list of company reactions to the ruling</a>.</li> <li>The Society of Human Resources has pulled together a comprehensive resource on <a href="https://www.shrm.org/resourcesandtools/hr-topics/employee-relations/pages/navigating-roe-v-wade-workplace.aspx">navigating Roe v Wade in the Workplace</a></li> </ul> <p><a href="https://www.firpodcastnetwork.com/63-roe-v-wade-communicators-on-alert-for-legal-implications/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/63-roe-v-wade-communicators-on-alert-for-legal-implications/">#63 – Roe v Wade: Communicators on alert for legal implications</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 21057 FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think https://www.firpodcastnetwork.com/fir-b2b-157-why-the-end-of-third-party-cookies-is-a-bigger-deal-than-you-think/ Thu, 23 Jun 2022 13:59:35 +0000 https://www.firpodcastnetwork.com/?p=21039 <p>We speak to <a href="https://www.linkedin.com/in/chrismatty/">Chris Matty</a>, the <span style="font-weight: 400;">co-founder and Chief Revenue Officer at Versium, Inc. about the demise of web tracking cookies and what will replace this technology in the future.</span><br /><a href="https://www.firpodcastnetwork.com/fir-b2b-157-why-the-end-of-third-party-cookies-is-a-bigger-deal-than-you-think/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-b2b-157-why-the-end-of-third-party-cookies-is-a-bigger-deal-than-you-think/">FIR B2B #157: Why the End of Third-Party Cookies is a Bigger Deal than You Think</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 15:55 21039 FIR #264: On Background https://www.firpodcastnetwork.com/fir-264-on-background/ Tue, 21 Jun 2022 20:10:52 +0000 https://www.firpodcastnetwork.com/?p=21042 <p>From the title of this episode, you might think we were talking about company sources going on background when speaking to a reporter. (Quick advice: Don't. Either be on the record or don't talk to a journalist.) But that's not what this episode is about. Instead, we're talking about Zoom backgrounds (or Teams, or Skype, or Webex, or Google Meet, or whatever). With flexible work the order of the day in many organizations, is it time to give serious consideration to what people see behind you in a call? There's a book (that's right, an entire book) on the subject. We cover it in 15 minutes.<br /><a href="https://www.firpodcastnetwork.com/fir-264-on-background/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-264-on-background/">FIR #264: On Background</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 264 On Background 15:28 21042 FIR #263: It’s Alive! (AI, That Is. Or Is It?) https://www.firpodcastnetwork.com/fir-263-its-alive/ Mon, 20 Jun 2022 11:00:38 +0000 https://www.firpodcastnetwork.com/?p=21028 <p>In the monthly long-form episode for June, Neville and Shel consider a Google employee's claim that the company's AI has become sentient, the reactions the claim has provoked, and what it might mean for business communicators. Also in this episode:</p> <ul> <li>Is being in the office really the only way for employees who don't normally work together to encounter one another?</li> <li>The tangled truth about NFTs and copyright</li> <li>Now that the metaverse is gaining momentum, it's time to consider how to market and communicate there</li> <li>Should you spend any more time developing your personal brand?</li> <li>The state of PR is changing</li> </ul> <p>In his tech report, Dan York talks about countries that want to change the Internet from a "permissionless" place to one where you have to pay for access to users.<br /><a href="https://www.firpodcastnetwork.com/fir-263-its-alive/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-263-its-alive/">FIR #263: It’s Alive! (AI, That Is. Or Is It?)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 263 It's Alive! (AI, That Is. Or Is It?) 1:29:21 21028 Circle of Fellows #82: Meet the 2022 Class of IABC Fellows https://www.firpodcastnetwork.com/circle-of-fellows-82-meet-the-2022-class-of-iabc-fellows/ Sat, 18 Jun 2022 19:02:57 +0000 https://www.firpodcastnetwork.com/?p=21023 <p>In this special episode of “Circle of Fellows,” meet the three IABC leaders who have been named Fellows for 2022 (and who will be formally inducted during the IABC World Conference in New York later this month). This conversation with Zora Artis, Sue Heuman, and Robin McCasland included their professional journeys and their core philosophies and beliefs about organizational communication. The conversation was moderated by Shel Holtz.<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-82-meet-the-2022-class-of-iabc-fellows/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-82-meet-the-2022-class-of-iabc-fellows/">Circle of Fellows #82: Meet the 2022 Class of IABC Fellows</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 82 Meet the 2022 Class of IABC Fellows 1:00:36 21023 CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander) https://www.firpodcastnetwork.com/cwc-85-grow-your-agency-by-developing-relationships-at-scale-featuring-dan-englander/ Wed, 15 Jun 2022 13:00:14 +0000 https://www.firpodcastnetwork.com/?p=20920 <p>In this episode of Chats with Chip, Dan Englander of Sales Schema explains how agencies can develop these relationships at scale — even with limited resources.<br /><a href="https://www.firpodcastnetwork.com/cwc-85-grow-your-agency-by-developing-relationships-at-scale-featuring-dan-englander/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/cwc-85-grow-your-agency-by-developing-relationships-at-scale-featuring-dan-englander/">CWC 85: Grow your agency by developing relationships at scale (featuring Dan Englander)</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 29:01 20920 FIR #262: You’re Hired! Or Not… https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/ Tue, 14 Jun 2022 21:51:32 +0000 https://www.firpodcastnetwork.com/?p=20982 <p>In the tech industry, there's a trend: Rescinding offer letters as a cost-cutting measure. In this short episode of "For Immediate Release," Neville and Shel explore the PR and internal comms repercussions of these moves.<br /><a href="https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-262-youre-hired-or-not/">FIR #262: You’re Hired! Or Not…</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 262 You're Hired! Or Not... 13:38 20982 Episode #62: Mike Klein: Challenging Our Traditional Approach to Employee Engagement https://www.firpodcastnetwork.com/episode-62-mike-klein-challenging-our-traditional-approach-to-employee-engagement/ Tue, 14 Jun 2022 12:09:50 +0000 https://www.firpodcastnetwork.com/?p=20941 <p><img class="size-full wp-image-10494 alignleft" src="https://www.firpodcastnetwork.com/wp-content/uploads/2019/07/Mike-Klein.jpg" alt="" width="200" height="200" /></p> <p>We’re back after a brief hiatus and are ecstatic to be joined by author, internal communications leader, and our "welcome rebel” Mike Klein.</p> <p>Principal of <a href="https://changingtheterms.com/">Changing the Terms</a> and <a href="https://www.sparrowconnected.com/blog/mike-klein-joins-sparrow-connected-as-senior-strategic-advisor-0">Senior Strategic Advisor for Sparrow Connected</a>, Mike has made it his personal mission to challenge the status quo and advance the effectiveness of internal communications. His recently published e-book, “<a href="https://www.sparrowconnected.com/get-ebook-for-internal-comms-pros">Employee Engagement or BUSINESS IMPACT? It's Time To Choose</a>,” takes on the current state of employee engagement and identifies six levers to engage better performance.<br /><a href="https://www.firpodcastnetwork.com/episode-62-mike-klein-challenging-our-traditional-approach-to-employee-engagement/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/episode-62-mike-klein-challenging-our-traditional-approach-to-employee-engagement/">Episode #62: Mike Klein: Challenging Our Traditional Approach to Employee Engagement</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 28:17 20941 #743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/743-zachariah-moreno-w-mitchell-levy-on-thought-leader-life-credibility/ Mon, 13 Jun 2022 13:05:55 +0000 https://www.firpodcastnetwork.com/?p=20901 <p>This episode features #ThoughtLeader and #Expert <strong>Zachariah Moreno</strong>.<br /><a href="https://www.firpodcastnetwork.com/743-zachariah-moreno-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/743-zachariah-moreno-w-mitchell-levy-on-thought-leader-life-credibility/">#743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 4:19 20901 #742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/742-marius-bill-w-mitchell-levy-on-thought-leader-life-credibility/ Mon, 13 Jun 2022 13:00:30 +0000 https://www.firpodcastnetwork.com/?p=20894 <p>This episode features #ThoughtLeader and #Expert <strong>Marius Bill</strong>.<br /><a href="https://www.firpodcastnetwork.com/742-marius-bill-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/742-marius-bill-w-mitchell-levy-on-thought-leader-life-credibility/">#742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 5:13 20894 Spin Sucks 203: Women Change Everything https://www.firpodcastnetwork.com/women-change-everything/ Wed, 08 Jun 2022 13:00:28 +0000 https://www.firpodcastnetwork.com/?p=20923 <p class="p1">What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week’s episode of Spin Sucks.<span class="Apple-converted-space"> </span></p> <p><a href="https://www.firpodcastnetwork.com/women-change-everything/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/women-change-everything/">Spin Sucks 203: Women Change Everything</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 8:31 20923 FIR #261: Crossing the Line When Surveilling Employees on Social Media https://www.firpodcastnetwork.com/crossing-the-line-when-surveilling-employees-on-social-media/ Tue, 07 Jun 2022 21:03:24 +0000 https://www.firpodcastnetwork.com/?p=20929 <p>As it faced a unionization effort, Tesla contracted with a PR agency (where one of its communication directors once worked in an executive capacity) to spy on employees, including those in a semi-private Facebook group, an activity one academic found unethical. While there is nothing wrong with a company monitoring employees' online activities, there are lines that should not be crossed. Was one of those lines crossed in this case?<br /><a href="https://www.firpodcastnetwork.com/crossing-the-line-when-surveilling-employees-on-social-media/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/crossing-the-line-when-surveilling-employees-on-social-media/">FIR #261: Crossing the Line When Surveilling Employees on Social Media</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 259 Crossing the Line When Surveilling Employees on Social Media 16:46 20929 #741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/741-valerie-sheppard-w-mitchell-levy-on-thought-leader-life-credibility/ Mon, 06 Jun 2022 13:00:48 +0000 https://www.firpodcastnetwork.com/?p=20888 <p>This episode features #ThoughtLeader and #Expert <strong>Valerie Sheppard</strong>.<br /><a href="https://www.firpodcastnetwork.com/741-valerie-sheppard-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/741-valerie-sheppard-w-mitchell-levy-on-thought-leader-life-credibility/">#741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 5:42 20888 FIR #260: Grappling With Authenticity https://www.firpodcastnetwork.com/fir-260-grappling-with-authenticity/ Thu, 02 Jun 2022 23:45:06 +0000 https://www.firpodcastnetwork.com/?p=20876 <p>We all know that leaders should strive for authenticity. What does that mean, exactly? It's easy to say authenticity is being who you are, but when you're meeting with a department that is struggling to succeed, are you the person who rocks out at concerts? The one who coos little nothings in the ear of your significant other? There's more to authenticity than just being genuine. Communicators need to understand the nuances since most leaders don't have the time for a graduate-level course on the subject.<br /><a href="https://www.firpodcastnetwork.com/fir-260-grappling-with-authenticity/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-260-grappling-with-authenticity/">FIR #260: Grappling With Authenticity</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 260 Grappling with Authenticity 14:38 20876 Spin Sucks 202: Focusing on the Positive https://www.firpodcastnetwork.com/positive-feedback/ Wed, 01 Jun 2022 13:00:03 +0000 https://www.firpodcastnetwork.com/?p=20860 <p class="p1">At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary.</p> <p><a href="https://www.firpodcastnetwork.com/positive-feedback/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/positive-feedback/">Spin Sucks 202: Focusing on the Positive</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 8:18 20860 ALP 153: Sharing your agency’s internal work product with clients https://www.firpodcastnetwork.com/alp-153-sharing-your-agencys-internal-work-product-with-clients/ Mon, 30 May 2022 13:00:20 +0000 https://www.firpodcastnetwork.com/?p=20848 <p>In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic.<br /><a href="https://www.firpodcastnetwork.com/alp-153-sharing-your-agencys-internal-work-product-with-clients/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-153-sharing-your-agencys-internal-work-product-with-clients/">ALP 153: Sharing your agency’s internal work product with clients</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 18:30 20848 FIR #259: Trust Rises in Companies That Left Russia https://www.firpodcastnetwork.com/fir-259-trust-rises-in-companies-that-left-russia/ Thu, 26 May 2022 23:50:47 +0000 https://www.firpodcastnetwork.com/?p=20852 <p>A new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn't fare well? Companies that have opted to continue doing business in Russia.<br /><a href="https://www.firpodcastnetwork.com/fir-259-trust-rises-in-companies-that-left-russia/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-259-trust-rises-in-companies-that-left-russia/">FIR #259: Trust Rises in Companies That Left Russia</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 259 Trust Rises in Companies That Left Russia 15:58 20852 Spin Sucks 201: Preparing for the Inevitable https://www.firpodcastnetwork.com/preparing-for-inevitable-recession/ Wed, 25 May 2022 13:00:08 +0000 https://www.firpodcastnetwork.com/?p=20814 <p class="p1">What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride.<span class="Apple-converted-space"> </span></p> <p><a href="https://www.firpodcastnetwork.com/preparing-for-inevitable-recession/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/preparing-for-inevitable-recession/">Spin Sucks 201: Preparing for the Inevitable</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 15:11 20814 FIR #258: How to Brief an Executive https://www.firpodcastnetwork.com/fir-258-how-to-brief-an-executive/ Tue, 24 May 2022 22:49:58 +0000 https://www.firpodcastnetwork.com/?p=20840 <p>Communicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don't even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing -- and get one step closer to that seat.<br /><a href="https://www.firpodcastnetwork.com/fir-258-how-to-brief-an-executive/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-258-how-to-brief-an-executive/">FIR #258: How to Brief an Executive</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 258 How to Brief an Executive 14:44 20840 ALP 152: What kind of content should you create to market your agency? https://www.firpodcastnetwork.com/alp-152-what-kind-of-content-should-you-create-to-market-your-agency/ Mon, 23 May 2022 13:00:20 +0000 https://www.firpodcastnetwork.com/?p=20787 <p>In this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn't.<br /><a href="https://www.firpodcastnetwork.com/alp-152-what-kind-of-content-should-you-create-to-market-your-agency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-152-what-kind-of-content-should-you-create-to-market-your-agency/">ALP 152: What kind of content should you create to market your agency?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 24:02 20787 FIR #257: Purpose Vs. Polarization https://www.firpodcastnetwork.com/fir-257-purpose-vs-polarization/ Mon, 23 May 2022 11:00:04 +0000 https://www.firpodcastnetwork.com/?p=20795 <p>For the past several years, momentum has been building as more and more organizations -- recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions -- articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court's abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.</p> <p>As if that's not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.</p> <p>Also in this episode:</p> <ul> <li>A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can't own it, and nor can anyone else</li> <li>The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory "fun" activities. Is that a good thing?</li> <li>New research finds that employees are experiencing notification fatigue, and it's worse than Zoom fatigue or email fatigue</li> <li>There's a correlation between a CEO's reputation and that of the brands in their companies</li> <li>Dan York's report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app's plans</li> </ul> <p><a href="https://www.firpodcastnetwork.com/fir-257-purpose-vs-polarization/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-257-purpose-vs-polarization/">FIR #257: Purpose Vs. Polarization</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 257 Purpose Vs. Polarization 1:41:42 20795 Circle of Fellows #81: Research and Measurement https://www.firpodcastnetwork.com/circle-of-fellows-81-research-and-measurement/ Sun, 22 May 2022 19:08:45 +0000 https://www.firpodcastnetwork.com/?p=20801 <p>With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives.</p> <p>Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.<br /><a href="https://www.firpodcastnetwork.com/circle-of-fellows-81-research-and-measurement/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/circle-of-fellows-81-research-and-measurement/">Circle of Fellows #81: Research and Measurement</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 81 Circle of Fellows #81: Research and Measurement 59:41 20801 FIR #256: Comms Influence in the C-Suite https://www.firpodcastnetwork.com/fir-256-comms-influence-in-the-c-suite/ Thu, 19 May 2022 20:57:22 +0000 https://www.firpodcastnetwork.com/?p=20790 <p>The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.<br /><a href="https://www.firpodcastnetwork.com/fir-256-comms-influence-in-the-c-suite/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-256-comms-influence-in-the-c-suite/">FIR #256: Comms Influence in the C-Suite</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 256 Comms Influence in the C-Suite 15:12 20790 Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode! https://www.firpodcastnetwork.com/spin-sucks-podcast-200-episode/ Wed, 18 May 2022 13:00:17 +0000 https://www.firpodcastnetwork.com/?p=20776 <p>We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.<br /><a href="https://www.firpodcastnetwork.com/spin-sucks-podcast-200-episode/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/spin-sucks-podcast-200-episode/">Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode!</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 7:36 20776 FIR #255: How TikTok Makes Spreadsheets Cool https://www.firpodcastnetwork.com/fir-255-how-tiktok-makes-spreadsheets-cool/ Tue, 17 May 2022 22:15:29 +0000 https://www.firpodcastnetwork.com/?p=20779 <p>Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft's ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.<br /><a href="https://www.firpodcastnetwork.com/fir-255-how-tiktok-makes-spreadsheets-cool/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-255-how-tiktok-makes-spreadsheets-cool/">FIR #255: How TikTok Makes Spreadsheets Cool</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 255 How TikTok Makes Spreadsheets Cool 14:24 20779 ALP 151: Letting go as an agency owner https://www.firpodcastnetwork.com/alp-151-letting-go-as-an-agency-owner/ Mon, 16 May 2022 13:00:19 +0000 https://www.firpodcastnetwork.com/?p=20764 <p>In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.<br /><a href="https://www.firpodcastnetwork.com/alp-151-letting-go-as-an-agency-owner/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-151-letting-go-as-an-agency-owner/">ALP 151: Letting go as an agency owner</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 23:01 20764 For Immediate Release #254: AR You Ready? https://www.firpodcastnetwork.com/fir-254-ar-you-ready/ Thu, 12 May 2022 21:47:42 +0000 https://www.firpodcastnetwork.com/?p=20767 <p>Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR's killer app. They don't look bad, either.<br /><a href="https://www.firpodcastnetwork.com/fir-254-ar-you-ready/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-254-ar-you-ready/">FIR #254: AR You Ready?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 13:14 20767 CWC 84: Leveraging overseas talent to grow your agency https://www.firpodcastnetwork.com/cwc-84-leveraging-overseas-talent-to-grow-your-agency/ Wed, 11 May 2022 13:00:13 +0000 https://www.firpodcastnetwork.com/?p=20719 <p>In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.<br /><a href="https://www.firpodcastnetwork.com/cwc-84-leveraging-overseas-talent-to-grow-your-agency/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/cwc-84-leveraging-overseas-talent-to-grow-your-agency/">CWC 84: Leveraging overseas talent to grow your agency</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 28:09 20719 FIR #253: Blockchain In Your House https://www.firpodcastnetwork.com/fir-253-blockchain-in-your-house/ Tue, 10 May 2022 21:25:53 +0000 https://www.firpodcastnetwork.com/?p=20753 <p>Search "blockchain" and you're sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background -- some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.<br /><a href="https://www.firpodcastnetwork.com/fir-253-blockchain-in-your-house/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-253-blockchain-in-your-house/">FIR #253: Blockchain In Your House</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 253 Blockchain In Your House 14:12 20753 FIR #252: Managers, Not Bosses https://www.firpodcastnetwork.com/fir-252-managers-not-bosses/ Fri, 06 May 2022 18:30:34 +0000 https://www.firpodcastnetwork.com/?p=20748 <p>Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs' "promises" -- first published as a series of tweets -- can serve as the foundation for a targeted effort to elevate effective management in your organization.<br /><a href="https://www.firpodcastnetwork.com/fir-252-managers-not-bosses/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-252-managers-not-bosses/">FIR #252: Managers, Not Bosses</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 252 Managers, Not Bosses 12:33 20748 #740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility https://www.firpodcastnetwork.com/740-susan-drumm-w-mitchell-levy-on-thought-leader-life-credibility/ Wed, 04 May 2022 15:00:30 +0000 https://www.firpodcastnetwork.com/?p=20733 <p>This episode features #ThoughtLeader and #Expert <strong>Susan Drumm</strong>.<br /><a href="https://www.firpodcastnetwork.com/740-susan-drumm-w-mitchell-levy-on-thought-leader-life-credibility/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/740-susan-drumm-w-mitchell-levy-on-thought-leader-life-credibility/">#740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 4:59 20733 Spin Sucks 194: It Needs to Be a Perfect Pitch https://www.firpodcastnetwork.com/perfect-media-pitch/ Wed, 04 May 2022 13:00:23 +0000 https://www.firpodcastnetwork.com/?p=20722 <p class="p1">Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.</p> <p><a href="https://www.firpodcastnetwork.com/perfect-media-pitch/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/perfect-media-pitch/">Spin Sucks 194: It Needs to Be a Perfect Pitch</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 11:22 20722 FIR #251: Proof of Attendance https://www.firpodcastnetwork.com/fir-251-proof-of-attendance/ Tue, 03 May 2022 22:23:20 +0000 https://www.firpodcastnetwork.com/?p=20724 <p>POAPs are getting to be a big deal, with Warner Music inking a deal with the organization behind them. Never heard of POAP? It's the Proof of Attendance Protocol, used to mint a special kind of NFT that serves as proof you were there, whether it's a concert, a conference, or some other kind of event or activity. Their use by businesses is inevitable. Even internally, companies can award POAPs to employees who attend the town hall, for example, some of which could wind up being highly coveted. In this episode, Neville and Shel break down POAPs and their potential for organizations, especially those looking to engage Gen Z-aged individuals.<br /><a href="https://www.firpodcastnetwork.com/fir-251-proof-of-attendance/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/fir-251-proof-of-attendance/">FIR #251: Proof of Attendance</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 251 Proof of Attendance 13:24 20724 ALP 150: How big should my agency be? https://www.firpodcastnetwork.com/alp-150-how-big-should-my-agency-be/ Mon, 02 May 2022 13:00:42 +0000 https://www.firpodcastnetwork.com/?p=20703 <p>Chip and Gini discuss how you should think about agency size — and why you shouldn't be looking for a secret formula to give you the answer.<br /><a href="https://www.firpodcastnetwork.com/alp-150-how-big-should-my-agency-be/" rel="nofollow">Continue Reading →</a></p> <p>The post <a rel="nofollow" href="https://www.firpodcastnetwork.com/alp-150-how-big-should-my-agency-be/">ALP 150: How big should my agency be?</a> appeared first on <a rel="nofollow" href="https://www.firpodcastnetwork.com">FIR Podcast Network</a>.</p> 20:59 20703