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- “Almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced by 2020, a ~2.3x increase from today’s $18 billion”
- “Social media will influence about 40% of sales (11 million units, $23 billion in revenue) by 2020, up from about 20% today”
- “Younger consumers will lead the digital charge: 49% of consumers younger than 35 report digital influence on the consideration set compared with 40 % of those older than 35”
- The role of the dealer is evolving: Almost 50% of auto buyers have made a decision on both brand and model before visiting a dealer.
Podcast Manager & Podcast Editor: Bharani Dharan
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