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This week, we discussed a recent research by Facebook, Bain & Company research on Indian Automotive Industry. It is an in-depth 50-page research with insights on How technology, digital, social media is impacting the auto industry and what Indian Automotive Industry can take away.
The 103rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy
Some of the quotes from the report:
- “Almost 70% of annual auto sales (about 19 million units or $40 billion) will be digitally influenced by 2020, a ~2.3x increase from today’s $18 billion”
- “Social media will influence about 40% of sales (11 million units, $23 billion in revenue) by 2020, up from about 20% today”
- “Younger consumers will lead the digital charge: 49% of consumers younger than 35 report digital influence on the consideration set compared with 40 % of those older than 35”
- The role of the dealer is evolving: Almost 50% of auto buyers have made a decision on both brand and model before visiting a dealer.
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Podcast Manager & Podcast Editor: Bharani Dharan
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