In this modern era where AI is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage?
Join us at 5 p.m. ET on Thursday, July 20, as a panel of IABC Fellows tackles these and other complex issues. The session will explore the risks and benefits, aiming to provide clear guidance to communications professionals seeking to navigate this new landscape. The panel aims to delve into the exciting and rapidly evolving intersection of AI and communication, examining how artificial intelligence can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic, and value-added work. The panel will explore optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential.
You will be able to ask questions and share experiences and observations in real-time during this live-streamed panel, watch the video replay or listen to the podcast later.
About the Panel
An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognized as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, the Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand, and Australia. He has received a number of awards, including international Gold Quill awards for communication excellence. Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication, is currently chairing the IABC’s Big Ideas Taskforce, and in 2020 was named a Fellow of the IABC.
Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of communication at Webcor, a California commercial general contractor and builder headquartered in San Francisco. Shel joined Webcor after 21 years as an independent consultant helping large organizations weave new technologies into their communication strategies and tactics. He also consulted on internal communications, crisis communication, leadership communication, and more. Before starting Holtz Communication + Technology in 1996, Shel had led communication departments at two Fortune 500 companies and spent five years working for human resources consulting firms. The author or co-author of six communication-themed books, Shel and his co-host, Neville Hobson, have presented the “For Immediate Release” podcast since January 2005, making it the first and longest-running communication-focused podcast.
Sue Heuman, ABC, MC, IABC Fellow, based in Edmonton, Canada, is an award-winning, accredited authority on organizational communications with more than 40 years of experience. Since co-founding Focus Communications in 2002, Sue has worked with clients to define, understand and achieve their communications objectives. Sue is a much sought-after executive advisor focused on leading communication audits and strategies for clients in all three sectors. Much of her practice involves a strategic review of the communications function within an organization, analyzing channels and audiences. She creates strategic communication plans and provides expertise to enable their execution. Sue has been a member of the International Association of Business Communicators (IABC) since 1984, which enables her to both stay current with and contribute to, communications practices. In 2016, Sue received the prestigious Rae Hamlin Award from IABC in recognition of her work to promote Global Standards for communication. She was also named the 2016 IABC Edmonton Chapter Communicator of the Year. In 2018, IABC named Sue a Master Communicator, the Association’s highest honor in Canada. Sue earned the IABC Fellow designation in 2022. She is the past chair of IABC’s largest region, Canada West.
Robin McCasland, IABC Fellow, SCMP leads her employer’s content creation and delivery teams. She also leads the employee listening program, demonstrating to senior leaders how employee and executive communication add value to the business’s bottom line. Previously, Robin excelled in communication leadership roles for Texas Instruments, Dell, Tenet Healthcare, and Burlington Northern Santa Fe. She has also worked for large and boutique HR consulting firms, leading major communication initiatives for a variety of well-known companies. Robin is a past IABC chairman and served in countless association leadership roles for nearly 30 years. She was honored in 2021 by Ragan/PR Daily as one of the Top Women Leaders in Communication. She’s also received IABC Southern Region and IABC Dallas Communicator of the Year honors. Robin is a graduate of The University of Texas at Austin and a Leadership Texas alumnus. Her own podcast, Torpid Liver (and other symptoms of poor communication), features guest speakers and addresses timely topics to help others become better and more influential communication professionals. She resides in Dallas, Texas with her husband, Mitch, and their canine kids, Tank and Petunia.
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