For Immediate Release: Podcasts for Communicators
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In this week’s episode of The Spin Sucks Podcast, Gini Dietrich discusses the complicated nature of background in journalism and what prompted The Verge to update their policy.
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Agency owners so often hear about the importance of not just being order-takers and finding ways to be more strategic by understanding a client’s real challenges and opportunities.
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During the past couple of years, we have all learned a lot more about all of our professional connections because of the challenging work conditions many have had to endure.
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The metaverse is front-and-center in this episode of The Hobson & Holtz Report as the future of the metaverse begins to take shape and businesses start to pay attention. Also in this episode: You.com is a new search engine that delivers clear advantages over Google for anyone conducting research (as opposed to simply looking for the answer to a question), a look at a methodology for businesses to ramp up their TikTok efforts, and Neville shares his observations about the Center Cam webcam. Updates to social audio services are at the heart of Dan York’s Tech Report.
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Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, “Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.”) There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view.
Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were.
In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of “When ‘Tried and True’ Advocacy Strategies Backfire.” There are clear lessons from this study for public relations and public advocacy professionals.
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As the world struggles with what’s next for the workplace in the wake of the global pandemic, take time to consider your career path as a communication professional. Neil Griffiths, Amanda Hamilton-Attwell, Mary Hills, and Brad Whitworth contributed their thoughts and experience to a Circle of Fellows focused on career assessment and planning, IABC’s Global Standard, strengths, professional development, certification, and more.
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How do you handle the cancellation clause of your client contracts?
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https://traffic.megaphone.fm/OSC1205422989.mp3Podcast: Play in new window | Download (Duration: 9:36 — 8.9MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIt’s no secret that I am a lover of numbers. For the first few years of my career, I was constantly frustrated by the lack of real measurable metrics for the work we do,… Continue Reading →
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It is not uncommon for agency employees to want to do a bit of freelancing on the side. Some even have dreams of starting their own agency or other business.
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The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel.
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