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ALP 152: What kind of content should you create to market your agency?

May 23, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_5-16-22.mp3

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In this episode of the Agency Leadership Podcast, Chip and Gini look at both the substance and delivery method to help you better understand what works — and what doesn’t.
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Filed Under: The Agency Leadership Podcast

FIR #257: Purpose Vs. Polarization

May 23, 2022 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-257.mp3

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For the past several years, momentum has been building as more and more organizations — recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions — articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court’s abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

As if that’s not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

Also in this episode:

  • A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can’t own it, and nor can anyone else
  • The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory “fun” activities. Is that a good thing?
  • New research finds that employees are experiencing notification fatigue, and it’s worse than Zoom fatigue or email fatigue
  • There’s a correlation between a CEO’s reputation and that of the brands in their companies
  • Dan York’s report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app’s plans

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Filed Under: For Immediate Release

Circle of Fellows #81: Research and Measurement

May 22, 2022 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/fir-fellows-081.mp3

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With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives.

Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.
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Filed Under: Circle of Fellows

FIR #256: Comms Influence in the C-Suite

May 19, 2022 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-256.mp3

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The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.
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Filed Under: For Immediate Release

The Spin Sucks Podcast with Gini Dietrich (album art)

Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode!

May 18, 2022 by Gini Dietrich Leave a Comment

https://traffic.megaphone.fm/OSC6526919675.mp3

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We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
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Filed Under: Spin Sucks

FIR #255: How TikTok Makes Spreadsheets Cool

May 17, 2022 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-255.mp3

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Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft’s ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.
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Filed Under: For Immediate Release

ALP 151: Letting go as an agency owner

May 16, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_5-9-22.mp3

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In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.
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Filed Under: The Agency Leadership Podcast

FIR #254: AR You Ready?

May 12, 2022 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-254.mp3

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Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR’s killer app. They don’t look bad, either.
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Filed Under: For Immediate Release

CWC 84: Leveraging overseas talent to grow your agency

May 11, 2022 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/chatswithchip/CWC_Noel_Andrews_1.mp3

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In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.
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Filed Under: Chats with Chip

FIR #253: Blockchain In Your House

May 10, 2022 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-253.mp3

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Search “blockchain” and you’re sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background — some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.
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Filed Under: For Immediate Release

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