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ALP 198: Be smart about titles at your agency

July 24, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_198.mp3

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In this episode, Chip and Gini explore how — and why — you should be more thoughtful about how you hand out titles to employees.
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Filed Under: The Agency Leadership Podcast

FIR #344: Sloganeering with AI

July 24, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-344.mp3

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AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time — even Apple’s “Think Different” slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:

  • Newsrooms are adopting standards for using AI
  • Google is pitching an AI news-writing tool to major media outlets
  • How should newsrooms be thinking about AI?
  • A study of more than 5,000 ChatGPT conversations reveals how people are using the chatbot
  • Maybe AI isn’t coming for everyone’s job after all
  • An NFT platform has launched a limited-edition print magazine
  • What’s behind Twitter’s poop emoji PR?
  • In his tech report, Dan York introduces himself to Threads, Mastodon analytics are now available, Vox is ending its CMS, a look at Llam2, worries about AI cluttering the web with useless content, and a new podcast to try.

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Filed Under: For Immediate Release

Circle of Fellows #94: Staying Ahead of the AI Curve

July 21, 2023 by Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/fir-fellows-094.mp3

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In this modern era where AI is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage?

An international panel of IABC Fellows got together on June 20 to discuss AI, exploring the risks and benefits, offering guidance to communications professionals seeking to navigate this new landscape. The panel explored the exciting and rapidly evolving intersection of AI and communication, examining how artificial intelligence can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic, and value-added work. The panel also delved into optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential.
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Filed Under: Circle of Fellows

FIR #343: Employees Caught in Activism’s Crossfire

July 20, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-343.mp3

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A new activist tactic is targeting individual businesses, concentrating all of the movement’s energy and resources on forcing that one business to bend to the group’s will. These instances are usually based on business practices that reflect the company’s values, such as support for diversity, equity, and inclusion (DEI) initiatives. How the business responds has a direct impact on the experiences of employees who interact with customers on a day-to-day basis, especially in retail and other customer-facing sectors. How communicators can help both the company and employees weather these storms is the focus of this short midweek FIR episode.
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Filed Under: For Immediate Release

FIR #342: Pulling at Threads’ Seams

July 18, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-342.mp3

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Meta’s Threads, a new micro-blogging platform, is now available to anyone with an Instagram account, and there has been no shortage of people willing to give it a try. Only about two weeks old, Threads is already the subject of speculation about its future. In the meantime, brands and journalists are jumping onto the platform. Should your company or brand be there, too? Neville and Shel share their thoughts in this short midweek “For Immediate Release” episode.
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Filed Under: For Immediate Release

FIR Interviews

FIR Interview: Bob Dilenschneider on Power and Influence

July 14, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/fir-interview-bob-dilenschneider.mp3

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Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to launch his latest work, “The Ultimate Guide to Power and Influence: Everything You Need to Know,” which hits bookstores on July 25.

In this FIR Interview, co-host Shel Holtz speaks with Bob about the nature of power and influence and the various ways to acquire and use it. Of particular interest is Bob’s perspective on what power and influence are: tools that help you get things done.
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Filed Under: FIR Interviews

FIR #341: Influencers Amuck

July 7, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-341.mp3

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In the world of influencers, brands pay for influencers to say what the brands want them to say. In the case of Shein, what they wanted them to say appears to be at odds with the facts. In this case, the blowback targeted the influencers more than the brand, calling attention to the gloss the company wanted to put on its tarnished reputation. Will every follower of an influencer know every time they’re hearing a manipulated message? We explore the Shein story and its implications in this short mid-week episode.
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Filed Under: For Immediate Release

FIR #340: Will AI Destroy the Web?

June 28, 2023 by Neville Hobson and Shel Holtz Leave a Comment

https://traffic.libsyn.com/fir/forimmed-340.mp3

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All the signs are there, according to observers. As one tech publication put it, “Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an ‘AI editor’ expects ‘output of 200 to 250 articles per week.’ ChatGPT is being used to generate whole spam sites. Etsy is flooded with ‘AI-generated junk.’ Chatbots cite one another in a misinformation ouroboros. LinkedIn is using AI to stimulate tired users. Snapchat and Instagram hope bots will talk to you when your friends don’t. Redditors are staging blackouts. Stack Overflow mods are on strike. The Internet Archive is fighting off data scrapers, and ‘AI is tearing Wikipedia apart.'”

Is the worst-case scenario inevitable? Neville and Shel explore the possibilities in this short mid-week episode.
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Filed Under: For Immediate Release

ALP 197: Are client satisfaction surveys worthwhile for agencies?

June 26, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_197.mp3

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Is it even worth doing client satisfcation surveys? That’s the question that Chip and Gini explore in this week’s episode.
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Filed Under: The Agency Leadership Podcast

ALP 196: Be more collaborative and less transactional with your agency’s clients

June 19, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_196.mp3

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In this episode, Chip and Gini talk about the perils of transactional relationships with your agency’s clients along with how to become more collaborative to produce better results.
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Filed Under: The Agency Leadership Podcast

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