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Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog’s theme congregated there and had conversations. The general tone was positive, even when people disagreed. As the social media space deteriorates and Twitter’s future is in doubt, storyteller and freelancer Monique Judge suggests a return to blogging as the primary means of online social engagement. Is such a pivot possible? Neville and Shel share their thoughts in this short midweek episode.
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In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mostly on paid outreach. PR, on the other hand, is all about earned media designed to build reputation and promote thought leadership. Someone needs to sit at a senior level to ensure these efforts and other communication functions, like advertising, investor relations, and community relations, are coordinated and consistent. Call that person the Chief Communications Officer. Is it time every company anoints one? Neville and Shel explore the issue in this short midweek FIR episode.
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Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study’s findings could mean for how marketers and communicators wield influence over the decisions people make.
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