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FIR #316: Back to Blogging

February 12, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-316.mp3

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Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog’s theme congregated there and had conversations. The general tone was positive, even when people disagreed. As the social media space deteriorates and Twitter’s future is in doubt, storyteller and freelancer Monique Judge suggests a return to blogging as the primary means of online social engagement. Is such a pivot possible? Neville and Shel share their thoughts in this short midweek episode.
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Filed Under: For Immediate Release

#749: Tom Schmidt w/ Mitchell Levy on Thought Leader Life Credibility

February 10, 2023 by Mitchell Levy Leave a Comment

http://www.thoughtleaderlife.com/wp-content/uploads/2021/08/FIRthoughtLeaderMM-749.mp3

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This episode features #ThoughtLeader and #Expert Tom Schmidt.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, FIR, For Immediate Release, http://MitchellLevy.com, Mitchell Levy, Tom Schmidt, Zoom

#748: Jon Mertz w/ Mitchell Levy on Thought Leader Life Credibility

February 10, 2023 by Mitchell Levy Leave a Comment

http://www.thoughtleaderlife.com/wp-content/uploads/2021/07/FIRthoughtLeaderMM-748.mp3

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This episode features #ThoughtLeader and #Expert Jon Mertz.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, @JonMertz, FIR, For Immediate Release, http://MitchellLevy.com, Jon Mertz, Mitchell Levy, Zoom

FIR #315: Does Every Company Need A CCO?

February 8, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-315.mp3

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In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mostly on paid outreach. PR, on the other hand, is all about earned media designed to build reputation and promote thought leadership. Someone needs to sit at a senior level to ensure these efforts and other communication functions, like advertising, investor relations, and community relations, are coordinated and consistent. Call that person the Chief Communications Officer. Is it time every company anoints one? Neville and Shel explore the issue in this short midweek FIR episode.
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Filed Under: For Immediate Release

ALP 179: Relying on third parties to deliver agency services

February 6, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_179_1.mp3

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Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.
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Filed Under: The Agency Leadership Podcast

#747: Guest Gabriel Blanc-Lainé w/ Mitchell Levy on Thought Leader Life Credibility

February 3, 2023 by Mitchell Levy Leave a Comment

http://www.thoughtleaderlife.com/wp-content/uploads/2021/07/FIRthoughtLeaderMM-747.mp3

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This episode features #ThoughtLeader and #Expert Gabriel Blanc-Lainé.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @HappyAbout, FIR, For Immediate Release, Gabriel Blanc-Lainé, http://MitchellLevy.com, Mitchell Levy, Zoom

#746: Amanda Setili w/ Mitchell Levy on Thought Leader Life Credibility

February 3, 2023 by Mitchell Levy Leave a Comment

http://www.thoughtleaderlife.com/wp-content/uploads/2021/07/FIRthoughtLeaderMM-746.mp3

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This episode features #ThoughtLeader and #Expert Amanda Setili.
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Filed Under: Thought Leader Life Tagged With: #thought, #ThoughtLeader, @AmandaSetili, @HappyAbout, Amanda Setili, FIR, For Immediate Release, http://MitchellLevy.com, Mitchell Levy, Zoom

FIR #314: Show Or Tell?

February 2, 2023 by Shel Holtz and Neville Hobson Leave a Comment

https://traffic.libsyn.com/fir/forimmed-314.mp3

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Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study’s findings could mean for how marketers and communicators wield influence over the decisions people make.
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Filed Under: For Immediate Release

EPISODE #68: SHEL HOLTZ – EMBRACING CHATGPT FOR INTERNAL COMMS

January 30, 2023 by Sharon McIntosh and Sharon Phillips Leave a Comment

https://traffic.libsyn.com/fir/EE_Voice_episode_68.mp3

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Artificial intelligence (AI) is here, and no one is less surprised than Shel Holtz.

So many of us know Shel from his 40-plus years as a consultant, speaker, blogger, author, and co-founder of the FIR Podcast Network, but it is his fascination with emerging technologies that make him the ideal person to discuss AI models like ChatGPT.

“Mark my words,” Shel wrote in 2016, “Bots are coming to the workplace, to media relations, to public relations. They are coming just as surely as the web was going to completely disrupt the way communications was done a quarter century ago.”

Now, with his prediction a reality, Shel joins our podcast to urge communicators to embrace AI tools, rather than fear being replaced by them. To Shel, learning how to properly – and ethically – use AI is becoming an essential skill and can help us generate ideas, overcome writers block, teach writing, and save time.
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Filed Under: EE Voice Tagged With: AI, chatbots, ChatGPT, Content Writing, productivity tools, shel holtz, Writing

ALP 178: Beware of dangerous agency RFP terms and conditions

January 30, 2023 by Chip Griffin Leave a Comment

https://traffic.libsyn.com/agencyleadership/ALP_178_1.mp3

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Regular listeners know that Chip and Gini aren’t fans of most agency RFP processes and believe that most of them should be avoided.
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Filed Under: The Agency Leadership Podcast

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