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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Chris Becwar, Senior Director of Marketing & Product at CCI Global Channel Management. The conversation starts with the observation that Chris Becwar has been able to witness the dramatic change of the entire business over the last few years. What interests him most is the quest for answers on how it affects the business process and the marketing through indirect channels. He definitely is in the right position to share the changes that he has been able to witness working for a company that it happens to be the fundamental building block providing financial and program plumbing for automating in large vendor relationships with a massive network of resellers and partners.

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Podcast: Play in new window | Download (Duration: 17:03 — 7.8MB) | Embed

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In this episode, Mitchell Levy have introduced his Co-host for the whole month of April, Chris Kenton. Chris Kenton, the Founder and CEO SocialRep, a sales provider of social media marketing and marketing intelligence tools which focuses to provide those tools to IT manufacturers who are selling through IT channel. This introductory conversation brings more colors, as both Mitchell and Chris looks forward to the interesting topics that they will be talking about with different thought leaders to be interviewed in the succeeding sessions for the month of April. Chris became so eager and looks forward to the succeeding sessions that he and Mitchell will be having with guest thought leaders to explore his quest for answers on how marketing and social media has changed? How did it impact the IT channel environment? What are the struggles of the IT manufacturers and their partners and on how were they able to address those challenges? What were the best practices of these companies that were able to bring out the best of their product/s for their team, staffs and to the consumers?
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