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#35: Sr Editor Gardiner Morse on Working with HBR

May 27, 2015 by Kevin Anselmo Leave a Comment

http://traffic.libsyn.com/fir/fir-highered35.mp3

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HBR Senior Editor Gardiner Morse talks about the state of print media and offers practical advice on how academics and PR professionals can work with the publication, including pitching ideas; how to write for the publication; the editing proces and becoming a part of HBR’s blogging network.
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Filed Under: FIR on Higher Education

album art: Linked Conversations

#27: Travel Marketing with Mark Browning

May 27, 2015 by Chuck Hester Leave a Comment

http://traffic.libsyn.com/fir/fir-lc-27.mp3

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This episode I cover how LinkedIn makes their money and LinkedIn feature: Analytics for LinkedIn Publishers. My guest this week is Mark Browning, founder of TRIPInfo.com and an expert in travel marketing for more than 30 years.
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Filed Under: Linked Conversations

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#809: Amtrak, Thomas Cook failures in communication and leadership

May 25, 2015 by Neville Hobson and Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/fir-809.mp3

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Tales of failure in communication and leadership: Amtrak in the wake of the deadly Philadelphia derailment, how Thomas Cook turned a Greek holiday tragedy into a business crisis; and more…
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Filed Under: Hobson & Holtz Report

#071: Martin Jones & Ramon Ray on the New Mindset for Small Businesses

May 23, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-071.mp3

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In this episode, Mitchell Levy and his co-host for the month of May, Martin Jones, interview #ThoughtLeader Ramon Ray, a small business evangelist at Infusionsoft, publisher of Smart Hustle Magazine, and a technology crusader. These gentlemen all relate their opinions based on the solid foundations they have from their respective fields of expertise, while still retaining a business perspective. The session starts with Mitchell’s observation that life has changed dramatically, especially for small businesses, in terms on how you can reach out to customers and future customers. Ramon Ray categorized his perspective into three areas: 1) customers expect small businesses to respond faster, 2) we’re on a road where privacy is no longer something we can assume as guaranteed, and 3) there is increased speed and efficiency, which he thinks may be both good and bad.
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Filed Under: Thought Leader Life

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#070: Chris Kenton & Carol Meyers on Empowering the Channel

May 22, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-070.mp3

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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Carol Meyers, CMO of Rapid7, which engineers better security with simple, innovative solutions for IT security’s most critical challenges. Their security data and analytics solutions collect, contextualize, correlate, and analyze the security data necessary to dramatically reduce threat exposure and detect compromise in real-time. The session starts with Mitchell sharing his point of view on the dramatic changes he has observed in almost every aspect of the business, especially in channel management. We also hear from Carol, who has an extensive marketing and sales expertise and proven success in driving technology companies to growth.
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Filed Under: Thought Leader Life

album art: Thought Leader Life

#69: Chris Kenton & Mike McDermott on Meeting Partner Needs

May 21, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-069.mp3

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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Mike McDermott, SVP of Sales & Business Development at Primitive Logic, a business consulting and technology solutions firm focused on achieving superior business results for their clients. The session starts with Mitchell sharing his observations on the dramatic changes brought about with new technologies and their influence. He observes that what he learned in business school on the concept on the customer’s right that businesses make the customer happy is not happening in the real world, that there has been a complete transformation.
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Filed Under: Thought Leader Life

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#068: Chris Kenton & Sridhar Ramanathan on High-Tech Channel Marketing

May 20, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-068.mp3

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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Sridhar Ramanathan, COO of Aventi Group. Mitchell and Sridhar met five or eight years ago, making this a great opportunity for them to reconnect. Sridhar has run a high technology marketing agency for many years, and he has been able to observe and witness a tremendous transformation in the business world, where what used to be big value added to integration and implementation has now led to a dramatic change in the channel. There is a great emphasis on making a sharp point on a value proposition for the channel partner, where their value and how they make money is really defined.
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Filed Under: Thought Leader Life

album art: Inside PR

#409: Living in a world of micro-moments and video to go

May 19, 2015 by Gini Dietrich, Joe Thornley and Martin Waxman Leave a Comment

http://traffic.libsyn.com/fir/fir-ipr-409.mp3

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In today’s episode, we have a couple of topics to discuss – both revolving around Google.

The first is micro-moments, or what Google describes as ‘I want to know, I want to go, I want to buy moments’. I call them the frequent times we turn to our smartphones during the day – often when we’re in the middle of something else – to find out some info, daydream, or take a mini-break from what we’re doing.
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Filed Under: Inside PR

AMP Up Your Social Media Album Art

#50: How to Build a Following with Dorie Clark

May 18, 2015 by Glenn Gaudet Leave a Comment

http://traffic.libsyn.com/fir/fir-ampup-50.mp3

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Dorie is a marketing consultant, professional speaker and recognized as a “brand expert.” She is the author of two books, Reinventing You: Define Your Brand, Imagine Your Future and Stand Out: How to Find Your Breakthrough Idea and Build a Following. Dorie recently joined AMP Up Your Social Media host Glenn Gaudet to discuss how to build a following.
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Filed Under: AMP Up Your Digital Marketing

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#808: How digital leaders outperform their peers

May 18, 2015 by Neville Hobson and Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/fir-808.mp3

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Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators…
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Filed Under: Hobson & Holtz Report

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