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album art: Young PR Pros

#101: The Best PR and Communications Campaigns

April 28, 2015 by Kristine d'Arbelles and Julia Kent Leave a Comment

http://traffic.libsyn.com/fir/YPP_101_FIR.mp3

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For episode 101, we discuss the best PR and communications campaigns. A few weeks ago, our host and roving reporter Kristine attended the University of Ottawa Public Relations Association (uOPRA) conference Connect 2 Success. The one-day conference brought together professionals from all industries of PR and communications to talk about what young professionals need to be successful in their future careers. At the conference she interviewed speakers, experts and panelists and asked them to share the best PR or communications campaign that has resonated with them throughout their careers.
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Filed Under: Young PR Pros

Thought Leader Life Podcast Album Art

#066: The importance of having people to talk to

April 28, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy and his co-host for the month of March, Jim Canfield, share insights with #ThoughtLeader Ken Hazen, CEO of CTSI Global. As a long-time member of Renaissance Executive Forums, Ken says it’s important to have people whom you can talk with, especially those who have been in the same tough situations as you have. Given that CEOs are personally invested in the organization, taking care of the employees, as well as their families, becomes a commitment. Ken highlights the importance offorums like Renaissance, noting that the friendships he has made in it are still strong after 15 years. Mitchell adds that the best part about forum groups is that you can ask people you like, trust, and respect about what they think, and they are not afraid to tell you when you’re wrong. One advice Ken shareswith other CEOs is to trust your peer groups more than your lawyer, because peers are not paid to keep a secret. Jim also notes that in forum groups, you’re not there to hear what you want to hear, but what you need to hear.
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Filed Under: Thought Leader Life

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#805: The sudden rise of live streaming mobile video apps

April 27, 2015 by Shel Holtz and Neville Hobson Leave a Comment

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Quick News: The fewer likes your Facebook page has the better its organic reach, NHL bans media from using Periscope and Meerkat, explosion of mobile messaging apps continues, Twitter sells sports tickets in tweets; the Media Monitoring Minute with CustomScoop; News That Fits: Twitter begins to embrace its role as a destination for people who will never be active tweeters; Dan York’s Tech Report; the sudden interest in mobile video streaming apps; listener comments in the FIR Podcast Community on Google+; Igloo Software promo; Michael Netzley’s Asia Report: video advocating a day of rest for domestic workers ruffles feathers in Singapore; the past week on the FIR Podcast Network; what journalists have to say about pitches.
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Filed Under: Hobson & Holtz Report

AMP Up Your Social Media Album Art

#49: Justin Gray on marketing automation solutions

April 24, 2015 by Glenn Gaudet Leave a Comment

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Justin Gray is the founder and CEO of LeadMD, a company that helps marketers build revenue engines. In 2011, Justin realized the potential that lies in creating organic and engaging content, catapulting Justin into the social media mogul he is today! Justin recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss marketing automation solutions on social media.
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Filed Under: AMP Up Your Digital Marketing

Thought Leader Life Podcast Album Art

#065: It’s lonely at the top

April 24, 2015 by Mitchell Levy Leave a Comment

http://traffic.libsyn.com/fir/FIRThoughtLeaderMM-065.mp3

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In this episode, Mitchell Levy and his co-host for the month of March, Jim Canfield,interview #ThoughtLeader Tim Leman, the chairman and CEO at Gibson Insurance . The lively discussion starts with Tim relating how being “lonely at the top ” resonates for him. He says that when you’re at the top, the friendships and relationships that you have all change.
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Filed Under: Thought Leader Life

FIR B2B Podcast Album Art

#26: How SAP Makes Brand Advocacy Work Across Multiple Cultures

April 23, 2015 by Paul Gillin and Eric Schwartzman Leave a Comment

http://traffic.libsyn.com/fir/Fir-B2B_26.mp3

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A look at the uneven application of Fair Use for adding copyrighted content to your YouTube videos and other media; Sprinkr’s acquisition of GetSatisfaction is further evidence of the importance of customer reviews, and a conversation about the potential for Meerkat and Periscope in B2B marketing. Eric and Paul interview Sarah Goodall, head of social media for SAP in EMEA.
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Filed Under: FIR B2B

album art: the Hobson & Holtz Report

#804: Is the “full-stack” employee a viable model?

April 20, 2015 by Shel Holtz and Neville Hobson Leave a Comment

http://traffic.libsyn.com/FIR/fir-804.mp3

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IN THIS EPISODE: News from the world of podcasting, the viability of the “full-stack” employee, the employee engagement-employee ambassador connection, five reasons why Google+ died, The top companies for employee engagement, US federal government workers get a social media policy, Millennials want to connect with brands via email, Spain’s gag law produces a hologram protest, mobilegeddon, China’s Great Firewall.
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Filed Under: Hobson & Holtz Report

album art: Inside PR

#407: PR generalists versus specialists

April 20, 2015 by Martin Waxman, Gini Dietrich and Joe Thornley Leave a Comment

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Martin, Gini, and Joe talk about when to hire a PR firm (and when to wait), whether the PR industry is headed to more generalists or specialists, and LinkedIn’s acquisition of Lynda.com.
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Filed Under: Inside PR

album art: FIR on Technology

#4: How To Make Your Website Mobile-Friendly

April 17, 2015 by Dan York Leave a Comment

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How do you make your website “mobile-friendly”? Given Google’s impending April 21, 2015, deadline to start using mobile-friendliness as a ranking factor for mobile search results, what can you do both in the short-term and in the longer-term to both provide the best experience for mobile users – and also retain your Google search result ranking?

In this fourth episode of “FIR On Technology” Dan York explains what you need to be thinking about with regard to “responsive design” of your website, outlines some of the resources Google offers to help, and explains several of the options you have to make your site mobile-friendly.
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Filed Under: FIR on Technology

Thought Leader Life Podcast Album Art

#063-Intro: The five P’s of the Executive Forums

April 17, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy interviews #ThoughtLeader Jim Canfield, CEO of Renaissance Executive Forums. Jim, who is Mitchell’s #TLL co-host for the month of March, has reached out to thousands of top executives to help them become better leaders of their company by providing a venue where they can share ideas and perspectives with other top executives. The Renaissance Executive Forums currently has over 2,000 members internationally, and after 10 years, it continues to help companies become successful.Jim notes that Executive Forums may seem to tackle various issues, but really there are only five that are discussed repeatedly in different ways: people, process, performance, personal leadership, and planning. Having a forum to discuss these five Ps, getting different ideas and perspectives about them, is the major reason why executives become active in the forum and stick with the group for an average of five years.
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Filed Under: Thought Leader Life

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