Episodes - FIR Podcast Network

#34: Tips on Presenting and Public Speaking from Gini Dietrich

May 14, 2015 by Kevin Anselmo Leave a Comment

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How can you secure speaking opportunities? What goes into a good presentation? If you are an academic / thought leader and recently wrote a book, how do you convert those 200 pages into a one-hour keynote? Special guest Gini Dietrich delves into these questions on episode 34 of FIR on Higher Education. Along with being the mastermind of the popular PR blog called Spin Sucks and an author of two books, Gini is also a regular speaker.
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#27: Josh Bernoff on Getting the BS out of Business Comms

May 13, 2015 by Paul Gillin and Eric Schwartzman Leave a Comment

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An interview with former Forrester executive Josh Bernoff, who is also the co-author of Groundswell. He has started a new business addressing jargon, corporate doublespeak, and vacuous communications. In addition to the interview with Josh, we report on Twitter stock taking a hit as the company announced disappointing earnings and continues to struggle with increasing member activity, whether Twitter could become acquisition bait or, even worse, the walking dead; it’s looking like a distinct possibility that if this company doesn’t refocus its efforts on creating a great user experience — it’s too beholden to Wall Street right now.
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The Instagram of audio? An interview with Clammr co-founder Parviz Parvizi

May 12, 2015 by Shel Holtz Leave a Comment

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Parviz is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.”
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#067 : Chris Kenton & Chris Becwar on the Marketing Channel Transformation

May 12, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Chris Becwar, Senior Director of Marketing & Product at CCI Global Channel Management. The conversation starts with the observation that Chris Becwar has been able to witness the dramatic change of the entire business over the last few years. What interests him most is the quest for answers on how it affects the business process and the marketing through indirect channels. He definitely is in the right position to share the changes that he has been able to witness working for a company that it happens to be the fundamental building block providing financial and program plumbing for automating in large vendor relationships with a massive network of resellers and partners.

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#807 – Can every company really be a media company?

May 11, 2015 by Shel Holtz and Neville Hobson Leave a Comment

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There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election, every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; catching up with Glenn Gaudet and GaggleAMP.
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Geeks Bearing Gifts by Jeff Jarvis

May 9, 2015 by Shel Holtz Leave a Comment

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Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines.
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#067(a): Intro — Chris Kenton on the Morphing Marketing Channel

May 8, 2015 by Mitchell Levy Leave a Comment

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In this episode, Mitchell Levy have introduced his Co-host for the whole month of April, Chris Kenton. Chris Kenton, the Founder and CEO SocialRep, a sales provider of social media marketing and marketing intelligence tools which focuses to provide those tools to IT manufacturers who are selling through IT channel. This introductory conversation brings more colors, as both Mitchell and Chris looks forward to the interesting topics that they will be talking about with different thought leaders to be interviewed in the succeeding sessions for the month of April. Chris became so eager and looks forward to the succeeding sessions that he and Mitchell will be having with guest thought leaders to explore his quest for answers on how marketing and social media has changed? How did it impact the IT channel environment? What are the struggles of the IT manufacturers and their partners and on how were they able to address those challenges? What were the best practices of these companies that were able to bring out the best of their product/s for their team, staffs and to the consumers?
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#408: Now we are all Irish

May 6, 2015 by Gini Dietrich, Joe Thornley and Martin Waxman Leave a Comment

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On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things:

Twitter’s move of non-American account holders to Ireland;
LinkedIn as a content publishing platform; and
Buzzfeed’s bowing to advertisers’ demands to delete previously-published articles.

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#806: Guest co-host Gini Dietrich and Bud Light misogyny

May 4, 2015 by Shel Holtz and Gini Dietrich Leave a Comment

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Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop; Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa).
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#33 – Communicating the Impact of Your Location

April 29, 2015 by Kevin Anselmo Leave a Comment

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Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location. On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project. In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.
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#34: Tips on Presenting and Public Speaking from Gini Dietrich

#27: Josh Bernoff on Getting the BS out of Business Comms

The Instagram of audio? An interview with Clammr co-founder Parviz Parvizi

#067 : Chris Kenton & Chris Becwar on the Marketing Channel Transformation

#807 – Can every company really be a media company?

Geeks Bearing Gifts by Jeff Jarvis

#067(a): Intro — Chris Kenton on the Morphing Marketing Channel

#408: Now we are all Irish

#806: Guest co-host Gini Dietrich and Bud Light misogyny

#33 – Communicating the Impact of Your Location

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