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album art: FIR Book Reviews

The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask

July 10, 2014 by Shel Holtz Leave a Comment

http://traffic.libsyn.com/fir/fir-br-mobilemindshift.mp3

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The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile resources that accommodate the growing expectations of users who increasingly turn first to mobile devices.
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album art: FIR on Strategy

#19: The role of budgets

May 30, 2014 by Andrea Vascellari Leave a Comment

http://traffic.libsyn.com/fir/fironstrategy-019.mp3

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In this episode we understand the different roles of budgets and I share with you also 6 practical tips that help you define your budgets during the planning phase of your communication plans.
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Filed Under: FIR on Strategy

album art: FIR on Technology

#: Exploring Google+ Hangouts On Air

December 31, 2013 by Dan York Leave a Comment

http://traffic.libsyn.com/fir/FIR-On-Tech-001-GPlusHOA-20131231.mp3

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What are Google+ “Hangouts On Air” (HOA) all about and how can communicators best use them? How does a “Hangout On Air” differ from a “Hangout”? What kind of technology do you need to know to use them?
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Filed Under: FIR on Technology

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