For Immediate Release: Podcasts for Communicators
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Journalism is one of the industries that has been thrown on its head because of COVID-19. In this episode of the Spin Sucks podcast, Gini Dietrich talks about the changes journalism professionals have seen, what they’re doing about it, and what it means for you.
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This episode features #ThoughtLeaders and #Experts Daven Michaels, Dan Riley, Ellen Melko Moore and Melissa Lamson.
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Corporate Social Responsibility has never been hotter. With younger workers insisting on working for purposeful organizations, a surge of interest in investment funds that focus on sustainable companies, and organizations embracing comprehensive ESG (Environmental, Social, Governance) initiatives, communicators have their hands full. From reporting ESG results (annual ESG reports jam-packed with data are becoming commonplace) to pitching companies’ CSR commitments, challenges abound. Simply checking off CSR boxes (donation made: check) no longer cuts it.
Four IABC Fellows gathered on March 19, 2021, to discuss the state of CSR and the role communicators play in helping companies get it right and engage stakeholders appropriately.
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Andrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is “taking 
a stand against online harassment, character assassination, misinformation, and violence.” That’s a tall order given the state of civil discourse these days. In this FIR Interview, Andrea is joined by CiviliNation’s new president, veteran technology journalist Jolie O’Dell. The conversation covers the organization’s approach to addressing the issues that underlie outrage culture, doxxing, and other behaviors that undermine the potential of online conversation.
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As businesses consider returning to normal, what does marketing look like? Gini Dietrich says the answer is in creating values-based marketing.
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This episode features #ThoughtLeaders and #Experts Rene Johnson, Jared Brick, and Mike Bosworth.
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The March installment of The Hobson & Holtz Report includes reports on these stories:
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https://traffic.libsyn.com/fir/FIR-On-Tech-006-Core-Web-Vitals.mp3Podcast: Play in new window | Download (Duration: 32:31 — 33.5MB) | EmbedSubscribe: Google Podcasts | Email | RSS | Subscription OptionsIn May 2021, Google search rankings will start to include more user experience ranking factors – are your websites ready? Using a set of metrics called ‘Core Web Vitals’, your web pages will now… Continue Reading →
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You can’t visit a news site or check your feeds right now without seeing articles about NFTs — non-fungible tokens — and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs.
There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq‘s multiple services and brands.
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This episode features #ThoughtLeaders and #Experts Thom Harrison, Dr. Michelle Reina, and Anthony L. Hogan.
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