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Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world’s most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, “spinning a good yarn”—is one of the most effective ways to convey complex topics.

In this episode, Felicity shares how humor and openness can transform executive communications. She emphasizes the power of authenticity in storytelling to deliver key messages.

“A story gives a speech a really nice sense of completeness,” Felicity explains. “Adding an anecdote, or anything that humanizes the leader delivering the message, is a powerful way to connect with audiences.”

This engaging conversation delves into the challenges of executive communication, such as building trust with leaders and delivering strategic feedback. Felicity’s insights on honest communication and setting the right expectations offer valuable guidance for anyone looking to advance in their executive comms career.

The founder of Thoughtful Communications, Felicity Barber has written speeches and led executive communication for some of the most high-profile financial institutions in the world, including BlackRock, the Federal Reserve, and Lloyds of London. In her experience, she has found that one of the best ways to convey complex subject matters is to find a way to tell a story or, as she often puts it, “spin a good yarn.”

For more from Felicity, you can:

• Subscribe to her newsletter at thoughtfulcomms.com.
• Subscribe to her podcast, The Friendly Ghost.
• Reach out on LinkedIn.

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.