A year ago, many communicators were unsure if generative artificial intelligence was going to have staying power in our industry. There have been supporters, detractors and plenty of folks who simply haven’t been able to wrap their heads around the technology. So, with accessible and evolving AI a reality, we’re left asking, “Now what?”
“This is an opportunity to learn-and-lead versus wait-and-wonder,” our friend and colleague Mark Dollins says of AI in comms on this episode of EE Voice.
Mark and his team at North Star Communications Consulting recently collaborated with the University of Missouri School of Journalism to research and publish “Artificial Intelligence & the Communicator,” a fantastic whitepaper that delves into the big opportunity and bigger feelings tied to the use of AI within employee communications.
In our conversation, we touch upon many topics including communications’ role in company-wide AI integration, how AI will eventually grow from a time-saver to strategizer and, not least of all, the importance of communicators embracing this opportunity.
“We’ve worked too hard as a discipline and functions to lose the street credibility that we’ve gained in recent decades by making stupid mistakes with technology, because we haven’t kept our heads in the game,” Mark said.
For more from Mark, you can:
- Email him at email@example.com
- Find him on LinkedIn
- Visit www.northstarcomms.com
- Download “Artificial Intelligence & the Communicator”
- Read (and study!) Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics, by Mark Dollins and John Stemmle