The best communicators are versatile; they proactively seek out opportunities to meet audiences and develop creative ways to deliver messages. Some of our greatest successes come when we recognize that one-size may not fit-all, leading us to develop new methods to reach unique sets of stakeholders.
Few understand these challenges more than Kristi Munno, who leads a full slate of communications initiatives for Ozinga, a fifth-generation family-owned company in the construction materials industry. Here’s how Kristi and team transformed their Town Hall meetings to be sure that each of Ozinga’s employees had the chance to participate — and how her team helped showcase frontline operations.
The challenge: More than half of Ozinga’s nearly 2,000 employees are considered frontline workers and do not have access to a company email addresses, creating obstacles when it comes to distributing internal communications.
The tactics: Kristi and team to shift Ozinga’s traditional, on-site Town Hall meetings to video – a livestream accompanied by some pre-recorded content – allowing workers from multiple locations to view and submit questions. The aim was to further develop a culture of learning – one of the company’s core values – by showcasing different business units and making it easier for employees in different locations and time zones to join.
The results: Their efforts were recognized by the Standard of Excellence ’23: The Best of the Inaugural Executive Communication Awards, as they took home the award for Executive Town Hall Series – an honor that paired nicely with record engagement from Ozinga employees.
“People were so excited to see the authenticity – to see individuals and their personalities across locations – and they really let us know that we were on the right path,” Kristi told us. “It’s always a learning experience. We never feel comfortable, just sitting still where we are; we’re always pushing the boundaries and trying new things and, at times, it works in our favor.”