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You are here: Home / EE Voice / Episode #6: Is it time to start an employee advocacy program at your company?

Episode #6: Is it time to start an employee advocacy program at your company?

February 27, 2016 by Sharon McIntosh and Sharon Phillips Leave a Comment

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Welcome to episode six, where we discuss one of our favorite internal communications topics: employee ambassadors.
Sharon and I discuss:

  • How to create an army of employees who were eager to share your great brands, company news and our sustainability messages
  • The recent release of the 2016 Edelman Trust Barometer – and how it ties into employee advocacy
  • How to start a program at your company
  • The importance of training your ambassadors
  • Using employee amplification tools, like GaggleAMP
  • Some do’s and don’ts around creating a program

And much more!

Links we mention:
Chris Hannegan’s blog post

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Related Posts

  • #138 Andrew Stewart of GaggleAMP on How to Improve Your Employee Advocacy Program
  • AMPlify #19: Overcoming Cultural Boundaries with Employee Advocacy
  • AMP UP #93: Jesse Sumrak on Employee Advocacy

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.

Filed Under: EE Voice

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