As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable?
“I think communications in general is hard to measure. It’s not as cut and dry as the sales of a product or the financials of a company… it’s pretty hard across the board,” says our most recent guest, George Sutcliffe, Global Communications Insights & Analytics Lead at Raytheon Technologies.
A former lawyer, librarian and writer, George uses his keen attention to detail to drive measurement strategy and uncover insights that impact business outcomes. In our conversation, George touches on a variety of subjects that all point back to one of Sharon and my favorite topics: How to marry quantitative and qualitative employee feedback, put it to use, and show your employees (and your executives) that their feedback is being put to use.
“You should always aim to get employee feedback any way you can to judge employee sentiment,” George said. “I would say that an equally important thing is for the executive to acknowledge that they are looking at the comments.”
In this episode, you’ll hear George discuss research methods ranging from surveys and LinkedIn analytics to more outside-the-box methods to measure — and improve — employee and executive measurement.