Podcast: Play in new window | Download (Duration: 25:45 — 29.5MB) | Embed

Subscribe: Google Podcasts | Email | RSS

What’s a leader to do in the age of distraction? How does the C-suite stay connected when they’re competing with Twitter for their team’s attention? How do leaders provide authenticity, transparency and directness that employees crave? One word: video.

It’s one of our most provocative topics in internal comms these days, mainly because of the anxiety it often provokes in even the most seasoned leaders. So to explore it, we sat down with Sonia Fiorenza of SocialChorus, a workforce communications platform we’re proud to call a sponsor.

In this episode of EE Voice, we talk with Sonia about how to use video to create authentic and impactful exchanges between leaders and employees. We discuss what makes video a great channel for leaders and the three essential elements of an effective leadership video.

View larger video infographic image. 

Tune in and learn:

• What to say, how to say it and how to shoot it
• Why every good video starts with a TWIN strategy
• What’s the optimal length of a leader video
• How to shoot like a pro with an iPhone

BONUS: We’ll tell you how to get your own copy of the SocialChorus guidebook, “How to Make Video Like a Boss.” It’s an easy and thoroughly entertaining must-read for today’s internal comms professionals. Listen in to get all the details.

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.