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You are here: Home / EE Voice / Episode #20: Taking the Mystery Out of Digital Measurement

Episode #20: Taking the Mystery Out of Digital Measurement

July 18, 2017 by Sharon McIntosh and Sharon Phillips Leave a Comment

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Hard to believe, but we made it to podcast #20! (Sharon and I want to thank all of our listeners for sticking with us this far.) In this episode, we talk to David Cronin, chief technology officer of DevFacto, about how we can better measure our digital communications.

David is co-founder of DevFacto, a Canadian-based consulting firm focused on improving human connection through personalized software. David is focused on defining the company’s service offerings, evaluating emerging technologies and working with organizations to inspire transformation.

His passion for technology and human connection helped shape DevFacto’s first product, Sparrow, a new mobile communications channel that helps communicators engage employees and measure communications effectiveness in their organization.

In this episode, we discuss:

  • How DevFacto develops its positive company culture, focused on transparency;
  • How mobile is changing the way we communicate and consume news internally;
  • New ways that mobile and digital communications can be measured;
  • And much more.

Please take a listen, and, as always, we welcome your feedback.

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About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.

Filed Under: EE Voice Tagged With: measurement, mobile

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