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Last week, Sharon Toerek and I joined Chip Griffin for his weekly Small Agency Talk Show. Outside of being one of the foremost experts on how agency owners can protect themselves from a business perspective, she also is an expert on when and how to copyright your intellectual property. She also happens to be my attorney—and has helped me gain copyright and trademark rights for the PESO Model and all of its assets.

As part of the discussion, we touched on how to protect your IP and how to protect your ideas when speaking with prospects or in new business presentations. We want to showcase how smart we are by providing ideas, but (for the most part) those ideas aren’t protected if the prospect weren’t to hire us. That’s a topic for at least one podcast episode, but that’s not what we’re going to talk about today.

Today we are going to talk about why communicators are afraid to stick up for themselves, rock the boat, question authority, or ask fearless questions. Stay tuned for that on this week’s Spin Sucks Podcast episode.

Resources Included

• Small Agency Talk Show
• Agency Leadership podcast
• PESO Model program
• A More Beautiful Question
• Spin Sucks Community

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio