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Welcome to episode 7, where we enjoy a great conversation with Tamara Snyder about an inside peek at the soon-to-be-released analysis of the employee specific data of the 16th annual Edelman Trust Barometer. Long known for revealing that the average employee ranks higher than the CEO as trusted company spokesperson, the Trust Barometer has been a wealth of insights for communicators for almost two decades. And for the first time this year, the study also measured employees’ trust of their own company.

Tamara is senior vice president at Edelman where she  leads the agency’s Chicago Employee Engagement team. An established voice on internal communications having counseled numerous Fortune 500 companies, Tamara outlines how communicators can use the hard data from this year’s Trust Barometer to build the case for the critical importance of employee engagement.

Tamara reveals key study findings as we discuss:

• How employee trust is the “unicorn” of employee engagement
• How employee company trust varies by market and employee segment
• Ways to narrow the trust gap by sharing a CEO’s “humanity”
• Strategies on how to tackle manager communications
• Who are your best employee ambassadors and how to engage them

Links:

http://www.edelman.com/expertise/employee-engagement/

https://hbr.org/2016/03/two-thirds-of-managers-are-uncomfortable-communicating-with-employees

You can email Tamara at Edelman at: Tamara.Snyder@Edelman.com

About Sharon McIntosh

Sharon is president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at companies both large and small. Most recently Sharon served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide.

About Sharon Phillips

Sharon Phillips is principal of Sharon Phillips Communications, which focuses on employee engagement and corporate communications strategy and support. Prior to relaunching her consultancy in 2014, she served as director of Global Internal Communications at PepsiCo.