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One of the very first things you see when you visit Spin Sucks is, “Emails suck. Ours don’t.”

So you might assume we’re proponents of email marketing.

And you’d be right.

Yet, not all content creators and communications pros feel the same. 

Some of them shout from the rooftops, “Email is a waste of time! Nobody gets anything out of opt-ins!”

The other side stands their ground and shouts back, “You all are crazy! We shouldn’t give everything away for free! If you’re a real communications pro, you would even collect emails!”

It never ends.

The purpose of most emails is to drive traffic and business outcomes.

And no matter whether some experts claim email marketing has gone the way of the dinosaur, I’m willing to bet they have a newsletter opt-in lurking somewhere on their site.

Email’s convenient.

It gives us exposure to potential clients with a few clicks and, to top it all off, it’s useful.

BUT…

Not all email marketing is created equal.

To be fair, a lot emails actually do suck.

But that doesn’t mean yours has to.

And that’s what I’m talking about on this episode of the Spin Sucks Podcast.

Why Your Emails Don’t Have to Suck

Here’s what we cover:

• Best practices for email marketing
• Nailing the content of your emails
• Why you shouldn’t worry about open rates
• Creating clear calls-to-action
• Email mistakes to avoid
• Editing, editing, and more editing

Your Turn

Where do you stand on email marketing? Are you a staunch believer that it’s a waste of time? Maybe we can change your mind.

Check out the latest episode of the podcast and let us know your thoughts.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio