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If you’ve spent any time with me on this podcast, you know I love content. My dad often says how amazed he is that I took my passion and built an entire business on it. And here they thought my English major wouldn’t amount to anything!

I love all sorts of content. I love videos and podcasts. I love stories told through images. I love books and articles and short stories and poems. But mostly? Mostly I love blogs. I love that any one of us has the opportunity to become storytellers in ways that are meaningful to each of us—and to build an audience of people who care about the same things we do.

It’s not easy, of course. That’s why not everyone does it. It’s also why many people (and companies, too) start it and abandon it. But it’s worth every last drop of blood, sweat, and tears you put into it.

And that, my friends, is what we’re going to discuss on today’s episode of the Spin Sucks podcast.

Resources Included:

• Andy Crestodina
• Orbit Media
• Orbit Media Blogging Statistics
• Spin Sucks Blog Post: Happy, Happy Birthday Spin Sucks!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Full bio